ABOUT WEROAD: CONNECTING PEOPLE, CULTURES, AND STORIES

Founded in 2017, WeRoad is a fast-growing startup that is disrupting the travel industry in Italy, Spain, UK, Germany, France and Switzerland!

With 200 team members and 3K Travel Coordinators, we’re a community of travelers who turn every trip into a life-changing experience. We connect like-minded millennials and send them on adventures to 1000+ destinations worldwide.

We're on a mission to design and deliver experiences worth living and sharing, through rewriting the rules of the travel industry.

Sounds exciting? Before you apply, please read through our Culture Manifesto 👥

ABOUT THE ROLE:

JOB TITLE: Senior SEO Manager

LOCATION: Milan, HQ (Hybrid)

SALARY RANGE: €50,000 - €60,000 gross/year + Bonus

CONTRACT TYPE: Permanent, Full Time

OVERVIEW

WeRoad is entering a new phase of ambitious international growth, and we’re looking for an exceptional Senior SEO Manager to lead the expansion. You’ll design and scale a high-impact strategy across five languages and multiple European markets, with a strong focus on complex purchase journeys and long decision cycles.

You will design and execute the SEO/GEO strategy, work on measurement frameworks, and ensure that our SEO activity is primed for continuous testing, learning, and scaling. This is a role for a strategic and technical leader who balances hands-on execution with big-picture growth impact.

What you’ll own:

You will own the global organic strategy end-to-end for WeRoad across 5 websites in 5 languages and companion blogs. Your mandate spans strategy, technical excellence, content architecture, and GEO/LLM visibility (AI Overviews, ChatGPT, Perplexity, Gemini). This is a role for a strategist who also executes, someone comfortable in the tools, accountable for outcomes, and ready to lead cross-functional work from idea to impact.

• GEO/LLM Visibility: Make WeRoad show up (and be recommended) across AI Overviews and LLMs; design our LLM-seeding playbook (formats, platforms, sources)
  
  

• International SEO: Strategy for 5 languages/markets (IT, ES, FR, DE, EN): IA, clusters, hreflang parity, local market SEO peculiarities and competition
  
  

• Technical SEO: site architecture, structured data (Itinerary, FAQ, VideoObject), sitemaps, crawl/render
  
  

• Content & Distribution: Pillar/cluster roadmap (web + blogs), briefs, internal linking, and strategic distribution on third-party/UGC hubs (e.g. Reddit, authoritative articles, YouTube) to seed LLMs
  
  

• Measurement: Define GEO/LLM KPIs (AI mentions, source quality, sentiment) alongside classic GSC/analytics metrics
  
  

What you’ll do:

• Build and execute a market-by-market SEO plan (site + blogs) aligned to seasonality, intent, and commercial goals
  
  

• Lead GEO/AEO experiments: structured summaries, comparison tables, answer-ready snippets, entity-rich pages; validate with prompt-set testing
  
  

• Operationalize LLM seeding: repurpose content to LLM-friendly formats and trusted 3rd-party sources; drive Reddit/Quora participation guidelines
  
  

• Own technical backlog with Engineering (such ash schema, rendering, CWVs, redirects, migrations from subdomains)
  
  

• Partner with Content Ops team and Website Content team to ensure copy + media (images/video from DAM) are AI-parsable: captions, alt-text, filenames, VideoObject markup.
  
  

• Coach stakeholders on GEO/LLM and report progress to leadership with clear business impact.
  
  

What good looks like (first 6–12 months):

• Content wins: increased pillar/cluster velocity, higher organic traffic on travel pages and growth in organic itinerary conversions
  
  

• AI Overviews: consistent inclusion for priority non-brand queries across 5 markets/languages
  
  

• LLM mentions: monthly uplift in high-quality mentions across AI Overview/ChatGPT/Perplexity, with source diversity and positive positioning
  
  

• Tech wins: schema coverage on itineraries/FAQs/video; hreflang parity
  
  

Cross-Functional Collaboration:

• Tech SEO Dev & Web Engineering: architecture, performance, deployment
  
  

• AI & Automation: bulk meta, entity extraction, LLM tracking
  
  

• Content & Localization: briefs, tone, parity across IT/ES/FR/DE/EN
  
  

• PR/Community/Social: media placements, Reddit/Quora plays, YouTube, etc.

What you bring:

• 5+ years in SEO with strong technical + strategic chops; proven delivery in international/internazionalization contexts.
  
  

• Strong technical SEO with hands-on track record across: rendering & crawlability, schema/structured data, hreflang, migrations, logs; confident with testing frameworks and QA.
  
  

• Content architecture chops (pillar/cluster) and comfort distributing to LLM-magnet platforms (e.g., Reddit, Quora, etc.)
  
  

• Project/program management rigor; crisp communication with engineers, PMs and stakeholders
  
  

• Data literacy: GSC/GA4/Looker; ability to define KPIs beyond “rankings”
  
  

• Bonus: travel/e-commerce/DTC background, DAM workflows, basic SQL/BigQuery

You will love working at WeRoad if:

• You dream big, aim higher, and push yourself beyond limits you didn’t think possible. Challenges excite you, and you’re hungry for the next win.

• You want to be part of a young, smart, and fun team that shares your passion for travel. You thrive in a community of bold thinkers and doers who challenge and inspire each other.

• You’re an entrepreneur at heart, take responsibility from day one, and move fast to make things happen.

• You prefer adventure over routine and embrace the fast-paced, ever-changing ride of a scaleup. You make decisions quickly, test, learn, and adapt, because growth comes from action.

• You believe in the power of people. Our WeRoaders and Travel Coordinators are at the core of everything we do, and you’re eager to be part of something bigger.

What we can offer:

• A free WeRoad trip every year – Choose your dream destination with €1,200/year travel discount or travel even more as a Travel Coordinator.

• A buzzing workspace – Join our vibrant co-working space and community.

• Opportunities to learn – We invest in your growth with training and learning opportunities.

• Unlimited holiday – You are the master of your own time. We also have a tradition that everyone takes at least a half-day off on their birthday.

• Extra benefits – Meal vouchers (€8/day – when applicable), a €1,000 bonus for your wedding or civil union, and one-off bonus when you hit 5 years with us.

• New parent support – €3,600/year for 3 years after birth or adoption (or prorated if your child is under 3 when you start at WeRoad).

• Fun – Team events, Travel Coordinator meet-ups, and unforgettable moments.

• Hybrid working – Flexible working, and we support you to work from your destination of choice up to 1 month per year.

Ready to apply?

At WeRoad, cultural fit matters as much as skills. We assess both the what (your skills) and the how (how you live our values). With multiple steps, we make sure every new joiner is not just a match, but 150% aligned with our Culture.

The selection process will consist of:

-Introductory call with our Talent Acquisition Specialist

-Technical and background-based interview with the Hiring Manager

-Business Case Study + Second technical interview

-Key stakeholders final catch-up

-Culture Champions step

WeRoad is an equal opportunity employer: we consider for employment all applicants, regardless of their race, religion, color, ancestry, national origin, sex, sexual orientation, gender, gender identity, age, family status, political affiliation, disability, and any other legally protected characteristic.

Statistically speaking, women are less likely to apply for roles where they don't fit the job description perfectly. Don’t let a checklist hold you back: if you’re passionate about the role we encourage you to apply with enthusiasm!

Team

Marketing

Locations

Milan

Employment type

Full-time

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