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Junior CRM Specialist



This job is no longer accepting applications

See open jobs at WeRoad.
Milan, Italy
Posted on Friday, February 9, 2024


Founded in 2017, WeRoad is a fast-growing startup that is disrupting the travel industry in Italy, Spain, Switzerland, UK and Germany and France!

With more than 160 team members and 2k Travel Coordinators, we are a community of travelers, united by their love for travel, adventure, and discovering faraway lands and cultures. We bring together small groups of like-minded millennials and send them on life-changing experiences to 100+ destinations all over the globe.

We're on a mission to design and deliver experiences worth living and sharing, through rewriting the rules of the travel industry.


JOB TITLE: Junior CRM Specialist


TYPE OF CONTRACT: Fixed or Permanent based on seniority

SALARY RANGE: €23-27K + Bonus

Meet your team: Meet Fabio & Anna - WeRoad Team

What you'll do:

  • Campaigns Implementation: Assisting in deploying the strategic plan for CRM to ensure the accomplishment of objectives like engagement, reactivation, conversion into purchase, and repurchase of the customer base.

  • Continuous Optimization & Monitoring: Consistently monitoring performance, identifying elements to enhance performance throughout the conversion funnel, and ensuring CRM's contribution to total revenues. This involves ongoing assessment of CRM performance, quantifying growth opportunities, developing business cases and what-if scenarios, confirming the accurate coverage of CRM management on the database.

  • Coordination with Marketing & Sales Teams: Collaborating with the Marketing & Sales teams on promotions and ecommerce management.

  • Coordination with Marketing, Customer Care, and Ambassador & Community Teams: Coordinating with the Marketing, Customer Care, and Ambassador & Community teams on reviews acquisition and management.

  • Local Coordination with Sales Teams in Different Markets: Adopting a global perspective while acting locally, promoting a harmonized customer-driven culture across the company, and envisioning the complete end-to-end customer journey and related initiatives from ideation through development and execution.

  • Coordination with Tech Team: Collaborating with the Tech team to achieve synergies for CRM & DB management and dashboards setup.

  • Collaboration with Key Stakeholders: Working with key stakeholders to launch new CRM initiatives and supporting the integration, testing, and launch phases.

What we’re looking for:

  • Previous experience (at least 6 months) in a similar role.

  • Knowledge of marketing and CRM best practices, processes, and tools. Willingness to learn the use of new campaign management tools.

  • Analytical mindset and understanding of data structures and CRM tools.

  • Attitude for KPI monitoring, experience working with data and analytics. Basic knowledge of Google Analytics is required; knowledge of Looker Studio and Tableau or other business intelligence software is a nice to have.

  • High standards of work ethic and transparency. Ability to work with sales and cross-functional teams. Strong entrepreneurial approach and a "get things done" attitude.

  • Good knowledge of Excel; Experience with HTML and/or SQL is a nice to have.

  • Fluency in English.

You will love working at WeRoad if:

  • You are ambitious, want to build and be part of something huge, growing faster than you thought possible.

  • You love travel and want to join a young, smart, and fun team of people who love it, too.

  • You prefer adventure instead of daily routine and love working in a fast-paced, dynamic environment.

  • You are an entrepreneur at heart and a self-starter and aren't afraid to take on a lot of responsibility, right from the start.

  • You welcome feedback and see mistakes as stepping stones to success.

What we can offer

  • A free WeRoad trip every year to the destination of your choice. You didn't think we'd leave you hanging, did we? Become one of our Travel Coordinators and you could go abroad even more often.

  • A great workspace. You will be working in our HQ in Milan, our very own coworking space called "C30" which embodies our company culture. There you'll find an open space layout, a fully equipped kitchen, an area for relaxing, table football, a company library, and a Tibetan bridge (yes.. we’re serious!).

  • Opportunities to learn and build your network. Join the training program of our holding company, OneDay, and participate in the many meetups and events we host at our HQ or local offices to have fun and share knowledge with other people in the industry. In addition, we invest in training our employees, both on an individual basis but also as a team.

  • Best-in-class benefits. We have a generous paternity and maternity leave policy and give a bonus to newlyweds and new parents!

  • Unlimited Holiday. You are the master of your own time. We have an unlimited holiday policy and encourage each employee to be their own entrepreneur. We also have a tradition that everyone takes at least a half-day off on their birthday.

  • Fun! We schedule regular team-building events throughout the year and provide plenty of opportunities to meet our Travel Coordinators and WeRoaders.

  • Hybrid working. Remote and flexible working, and we support you to work from your destination of choice up to 1 month per year.

Ready to apply?

The selection process will consist of:

  • introductory call with P&C

  • technical and background-based interview with our CRM & Marketing Ops Lead

  • Case Study/ Second technical interview with CRM and/or Head of Growth and/or some peers

WeRoad is an equal opportunity employer: we consider for employment all applicants, regardless of their race, religion, color, ancestry, national origin, sex, sexual orientation, gender, gender identity, age, family status, political affiliation, disability, and any other legally protected characteristic.

Statistically speaking, women are less likely to apply for roles where they don't fit the job description perfectly. DON'T TRY AND BE PERFECT but just go for it and send us your application regardless.

This job is no longer accepting applications

See open jobs at WeRoad.