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Event and brand activations marketing manager



Administration, Marketing & Communications
Berlin, Germany
Posted on Thursday, February 8, 2024


Founded in 2017, WeRoad is a fast-growing startup that is disrupting the travel industry in Italy, Spain, Switzerland, UK and Germany and France!

With more than 160 team members and 2k Travel Coordinators, we are a community of travelers, united by their love for travel, adventure, and discovering faraway lands and cultures. We bring together small groups of like-minded millennials and send them on life-changing experiences to 100+ destinations all over the globe.

We're on a mission to design and deliver experiences worth living and sharing, through rewriting the rules of the travel industry.


JOB TITLE: Event and brand activations marketing manager

SALARY: UP TO €60K + BONUS (depending on seniority)


At WeRoad we are expanding our marketing team and shaping the next gen of marketing approach; we believe in multitalented people, full stack capabilities and growth hacking mindsets.

At the moment we are looking for a Event and brand activations marketing manager who will be supporting the global marketing team to deploy activities in Germany.

If you are looking for a traditional marketing role then this is not the place for you… But if you are into marketing and communication with a global vision, you are eager to use your expertise for creative & innovative campaigns and stunts while building a deeply emotional brand, please read further and come onboard!

What will you do/ Role and Responsibilities

This role is crucial for the success of WeRoad marketing activities in the local market and it requires a good understanding of WeRoad brand, target, and marketing strategies, as well as a good knowledge of the country's culture and city's specificities. It also requires very good project management skills along with effective communication and strong interpersonal management skills.

As the Germany Event and brand activations marketing manager, reporting to the Global Marketing team based in Milan but based in Berlin within the Country team, you will be responsible for the implementation of marketing activities at a local level and specifically:

  • Liaise between Global and Country teams and be the pivot between Country/sales needs and Global Marketing functions.

  • Prioritize and align marketing activities to support sales goals according to the Country team’s targets and the Global Marketing Plan.

  • Ensure the proper implementation of brand guidelines on a local level, guaranteeing at the same time to cater to cultural nuances of the country in target while respecting the global brand DNA.

  • Propose to the HQ local field initiatives such as local partnerships, sponsorships and field activations and other opportunities to seize.

  • Work in cross-functional teams and collaborate closely with the Global Marketing team in the development, execution and measurement of marketing initiatives. You will be the armed arm of the HQ Marketing team for the implementation of marketing at a local level:

  • Plan and execute ATL campaigns (OOH, TV, Radio), negotiating directly with media owner companies and advertising companies.

  • Activate and manage partnership and co-marketing campaigns with relevant partners and brands (digital and offline).

  • Activate and manage Influencer programs and foster relations with key influencers (lifestyle, travel, sports).

  • Launch Marketing stunts and PR-worthy initiatives.

  • Manage event sponsorship (festivals, fairs, etc.) music & concerts, media partnership.

  • Manage offline and multimedia activities and campaigns (out-of-home, guerrilla, marketing stunts).

  • Manage day-by-day relationships with local PR partners and media partners.

    What we’re looking for:

    • Experience of at least 1 year in similar positions
    • Experience managing fairs, events, and sponsorships from start to finish
    • Strong project management/organizational skills and the ability to successfully manage multiple initiatives at once
    • Strong interpersonal skills, collaboration, and the ability to coordinate between HQ and Market and to work effectively in a fast-paced and ever-changing environment with strict deadlines
    • Exhibit strong stakeholders management and communication skills
    • German native speaker with an strong level of English

    You will love working at WeRoad if:

    • You are ambitious, want to build and be part of something huge, growing faster than you thought possible

    • You love travel and want to join a young, smart, and fun team of people who love it, too

    • You prefer adventure instead of daily routine and love working in a fast-paced, dynamic environment

    • You are an entrepreneur at heart and a self-starter and aren't afraid to take on a lot of responsibility, right from the start

    • You welcome feedback and see mistakes as stepping stones to success

    What we can offer :

    • A free WeRoad trip every year to the destination of your choice. You didn't think we'd leave you hanging, did we? Become one of our Travel Coordinators and you could go even more often.

    • A great workspace, a vibrant co-working space and community.

    • Opportunities to learn. We invest in training our employees, both on an individual basis but also as a team.

    • Best-in-class benefits. We have a generous paternity and maternity leave policy and give a bonus to newlyweds and new parents! Only for senior roles, check with P&C if eligible for the health insurance

    • Unlimited Holiday. You are the master of your own time. We have an unlimited holiday policy and encourage each employee to be their own entrepreneur. We also have a tradition that everyone takes at least a half-day off on their birthday.

    • Fun! We schedule regular team-building events throughout the year and have plenty of opportunities to meet our Travel Coordinators and WeRoaders from all over the world.

    • Hybrid working. Remote and flexible working, and we support you to work from your destination of choice up to 1 month per year.

    Ready to apply?

    The selection process will consist of:

    • introductory culture-fit with P&C;

    • technical and background-based interview with our Head of Brand Marketing;

    • Case Study/ Second technical interview with CMO, CM and/or some peers;

    WeRoad is an equal opportunity employer: we consider for employment all applicants, regardless of their race, religion, color, ancestry, national origin, sex, sexual orientation, gender, gender identity, age, family status, political affiliation, disability, and any other legally protected characteristic.

    Statistically speaking, women are less likely to apply for roles where they don't fit the job description perfectly. DON'T TRY AND BE PERFECT but just go for it and send us your application regardless.