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Growth Specialist, SEO



Marketing & Communications, Sales & Business Development
New York, NY, USA
Posted on Thursday, February 8, 2024

We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique perspective and experiences, so we can collectively revolutionize travel and together find the good out there.

The Tripadvisor SEO team is seeking an enthusiastic, passionate SEO Analyst to own the project execution and analysis that helps drive a best-in-class search strategy across our business. This role will work directly on the core Tripadvisor product to impact ranks and increase user engagement. We take pride in our work and our collaborative, high-performing team. Everyone is very approachable, and it’s our goal for you to always feel like part of the team. We love what we do, and we want you to love it as well!

As an SEO Analyst, you will be responsible for working with partners across the organization on every step of the product life cycle, from business requirements to post-launch analysis. Ideal candidates will have the ability to execute and drive measurable results, fluency with complex data, highly effective communication skills, and a passion for travel.

A bit about us - we strive to be:

  • Accountable: We deliver what we say we will, when we say we will.

  • Transparent: We build trust through constructive, open, honest and direct communication.

  • Growth Mindset: We unlock our full potential when we are curious and learn from our success and failure alike.

  • Better Together: We strengthen our ideas when we embrace diverse perspectives.

  • Adaptable: We move faster when we embrace change and consider better ways to bigger outcomes.

  • Traveler Obsessed: We win when our customers do, and it shows up in everything we do.

What You’ll Do:

  • Collaboration: You’ll partner with cross-functional teams as product/project manager to define product specifications, establish milestones, and assure quality.

  • End-to-end ownership: Within weeks, you’ll be writing specs, running tests, analyzing results, and making decisions that have real effects on revenue and profit for the company.

  • Experimentation: We emphasize quantitative analysis and thorough, fast-paced experimentation and iteration. You will learn how to gather the preliminary data to build an experiment and how to subsequently analyze these results.

  • SEO: You’ll learn how to optimize our site to improve our reach in Google, Bing, and other search engines. You’ll track traffic patterns, research keywords users are searching for, and analyze data to determine how to make our pages rank higher.

  • Travel industry: You’ll get the opportunity to learn about all aspects of the travel industry (e.g., competitor analysis, top destinations by market, etc.). You’ll then leverage your findings to optimize our site to reflect market demand.

What We’re Looking For:

  • Professional experience: 2+ years of consumer-facing internet product management experience.

  • Strong analytical & data skills: You enjoy working with data (comfortable with Excel/Google Sheets) and are eager to get better. Tableau and SQL experience is a plus.

  • Excellent communication & organizational skills: You’re a strong verbal and written communicator, a great partner to engineers and other teams, and able to execute projects and analysis independently.

  • Curiosity: You’re a creative problem solver with a deep curiosity about our business, Google algorithms, and how travelers search for information. Existing knowledge of SEO is a plus, but not a requirement.

  • Tech / web-savvy: You’re comfortable reading HTML/CSS, inspecting web pages, and maybe even writing a bit of Javascript.

  • Adaptability: You thrive in a fast-paced environment and successfully handle ambiguity.

  • Striving to get better: We expect you to be smart, hard-working, detail-oriented, organized, and motivated. You should constantly be looking for ways to improve on your skills and look for ways to add value to the team.

  • Academics: Degree in economics, finance, business, statistics, engineering, or math preferred.

  • Remote location available for US and Canada.