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Marketing Content Optimization (Internship)

Tripadvisor

Tripadvisor

Marketing & Communications
Amsterdam, Netherlands
Posted on Tuesday, February 6, 2024

Welcome to TheFork! We're on a mission to bring people together, feed the human spirit and champion restaurant culture because we strongly believe the best things in life happen around the table, and we want you to experience those unforgettable moments. 🍽

Founded in 2007 and present in 12 countries, we are the leading restaurant booking platform across Europe, and offer the broadest community of diners access to thousands of incredible restaurants. How do we make this happen? Through our exceptional lineup of products:

📱TheFork App: our free restaurant discovery & booking app that helps you find your next table with ease

💻TheFork Manager: our innovative software tool that digitises restaurant operations and helps restaurateurs manage their bookings and increase their revenue

We have offices all over Europe, boasting a fully international team from all over the world. We are all foodies at heart, and work together in a flexible, multicultural and positive environment which provides everyone with space to grow, both professionally and personally.

Within the North Region Marketing Team (United Kingdom, Sweden, Netherlands), you will work closely with several Marketing Specialists that are working on CRM, Paid Acquisition, Brand and B2B Marketing, as well as other departments such as the local Sales Teams and Central Marketing Teams.

You will have full ownership of a project concerning content and performance optimization for newly signed restaurants for the three countries. This includes the opportunity to build and optimize processes to have a real impact on day-to-day activities within several teams and bring our restaurant partners even more value. Besides ensuring quality content on restaurant profiles such as photos, menus and tags, you will be recommending optimizations and automations to processes such as content collection and restaurant onboarding as well as defining KPI’s and a monitoring structure for business impact of your activities. You will work closely with Marketing, Sales and Account Management teams.

Responsibilities:

•Ensure quality of the content on our website and app for our B2C users, such as; making optimizations to the pages of (new) restaurants, working closely with partner photographers and (local) teams.

•Recommendations how to generate more bookings and diners for our partner restaurants.

•Defining KPI’s and monitoring business results.

•Coordinate the implementation of transversal projects, such as creating a way to generate and optimize mass content, etc.

•Additional activities include restaurant curation for PR activities and special events.

•Copywriting activities such as translations of communications and activities on Social Media.

Skills

•Fluent in English and Dutch (spoken and written)

•Basic Excel skills

•Analytical skills and capabilities to model and understand data and make data-driven decisions.

•Project management skills, autonomy, proactivity.

•Organized and structured way of working.

•Enjoys teamwork.

What we offer

A modern office in Amsterdam Houthavens, easily accessible by public transport.

Working remote two days per week.

Experienced group of colleagues who are there to help you develop.

International environment: working with people from the UK, Italy, Sweden, France, etc.

Travel expenses

Opportunity to connect responsibilities to a thesis or research study.

Experiences from the team

Diana (Marketing Manager): “Here at TheFork you work with colleagues with all kinds of backgrounds and expertise, all with a shared passion for the restaurant industry. This allows you to discover and learn each and every day and be able to have an impact across multiple markets.”

Romé (Intern): “I had a fantastic internship at TheFork! Besides the fact that I learned a lot, I also had a lot of fun. The team has always involved me in (new) projects and the execution of new processes. The international and informal atmosphere ensured that I enjoyed going to the office every day”.


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