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Marketing Copywriter - Viator



This job is no longer accepting applications

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Marketing & Communications
London, UK
Posted on Friday, December 8, 2023

Viator is searching for a talented midweight copywriter to join its global content team. The copywriter, who will work closely with the London-based B2C CRM team, will be responsible for turning a creative brief into original copy that grabs the attention of the audience and platform, making the customer journey as user-friendly, and delightful, as possible. The ideal candidate combines the creative thinking of an agency copywriter with the results-oriented mindset of a UX writer.


  • Develop a deep understanding of the Viator tone and voice.

  • Write effective, concise, on-brand copy for traveler-facing CRM programming.

  • Contribute to acquisition marketing collateral as needed.

  • Collaborate with other copywriters to ensure consistency across platforms and products.

  • Offer copywriting support for promotions and campaigns under the guidance of the senior copywriter and brand/marketing managers.

  • Work cross-functionally to understand and meet general content strategy, design considerations, and business objectives.

  • Prioritize work effectively based on project deadlines and release dates.

  • Ensure accuracy and consistency of marketing materials produced.

  • Conduct internal audits and competitive analyses to identify opportunities.

  • Help shape and maintain Viator’s tone and voice.

  • Provide copy and support for other projects as needed.

Job requirements

  • Strong portfolio showing a variety of marketing executions with a focus on digital media, including email and push marketing.

  • 3+ years of relevant copywriting experience at an ad agency or in-house creative team.

  • Excellent communication skills with an ability to work both cross-functionally and independently.

  • Demonstrated ability to work independently and pivot between a variety of projects simultaneously and under tight deadlines.

  • Good understanding of the relationship between copy and design.

  • Strong familiarity with AP Style and writing in American English.

  • A high degree of accuracy and an eye for detail.

  • Strong familiarity with Microsoft Office and Google Docs.

  • Experience working with Jira, Asana, and Figma is a plus.

  • Experience with lifecycle communications desired but not essential.

  • Travel marketing experience desired but not required.


This job is no longer accepting applications

See open jobs at Tripadvisor.