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Manager, B2B Marketing Analytics (Viator)



Marketing & Communications, Data Science
London, UK
Posted on Saturday, October 14, 2023

Who we are:

We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique perspective and experiences, so we can collectively revolutionize travel and together find the good out there.

What we do:

Viator’s B2B team is an exciting, fast growing business unit that drives revenue growth, diversification and innovation for Viator’s suppliers, affiliates, and partners. We offer suppliers and partners a variety of ways to work with Viator via a wide selection of tools and platforms. As an industry leader, you will be part of a team that works on some of the most exciting and impactful initiatives within our industry. This role is ideal for someone who is ambitious and interested in having a significant impact on the growth and performance of our suppliers and partners.

What you’ll do:

As a Manager, B2B Marketing Analytics at Viator, you will play a pivotal role in shaping our marketing strategy and optimizing our marketing investments. You will be responsible for managing and leading a small team of other marketing analysts, coordinating with Product Management and Product Analytics teams to ensure proper data collection for marketing program purposes, overseeing data analysis and reporting, providing actionable insights to drive marketing campaigns, customer acquisition, and retention strategies.

As a Manager, B2B Marketing Analytics, you will:

  • Team Leadership: Lead and mentor a team of marketing analysts and data scientists, fostering a culture of collaboration, innovation, and continuous learning.

  • Data Strategy: Develop and execute a data strategy to collect, organize, and analyze marketing data effectively, ensuring data accuracy, completeness, and security.

  • Data Analysis: Conduct advanced data analysis to identify trends, opportunities, and areas for improvement in marketing performance, customer behavior, and ROI.

  • Campaign Optimization: Collaborate with the marketing team to optimize campaigns, allocate budgets effectively, and identify the most profitable channels and audience segments.

  • Reporting: Create and maintain dashboards and reports that provide real-time insights to key stakeholders, including executives and marketing teams.

  • A/B Testing: Design and oversee A/B and multivariate testing initiatives to refine marketing strategies and improve conversion rates.

  • Customer Segmentation: Utilize customer segmentation and profiling to tailor marketing strategies and improve customer targeting.

  • Competitor Analysis: Stay informed about industry trends and competitors' strategies, providing recommendations for competitive advantage.

  • Budget Management: Manage the marketing analytics budget efficiently, allocating resources to projects that have the most significant impact on ROI.

  • Communication: Effectively communicate complex data findings and insights to non-technical stakeholders to drive data-informed decision-making.


  • Bachelor's degree in Marketing, Business, Statistics, Data Science, or a related field. Master's degree preferred.

  • Minimum of 5 years of experience in marketing analytics or a related field, preferably at least 2 years managing a team.

  • Proven experience in team leadership and management.

  • Proficiency in data analysis tools and languages such as SQL, Excel, and data visualization tools (e.g., Tableau, BigQuery).

  • Strong understanding of digital marketing channels, attribution models, and CRM systems.

  • Excellent communication and presentation skills.

  • Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.

You are:

  • Data and results oriented

  • An excellent communicator - both verbally, in writing and visually.

  • A terrific collaborator, able to partner effectively across teams with a broad range of skill sets and experience to arrive at the best solutions

  • Able to thrive in environments with a certain amount of ambiguity and that evolve rapidly in response to a changing external environment

  • Curious and analytical. You rigorously question and test your own and others’ assumptions, supported by data

  • Able to build, lead, and develop teams

  • A great colleague - the kind of person people love working with, open to sharing your experience with and seeking growth opportunities from others

  • Interested in joining a high-performing team with a supportive and inclusive culture.

You will:

  • Be part of a global, distributed team, which means flexible working hours and a requirement to participate in early or late meetings on a regular basis

  • Be working with people from a variety of backgrounds and cultures

  • Be expected to travel <10% of the time