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Marketing Campaign Specialist, KR

Marketing & Communications
Palo Alto, CA, USA
Posted on Wednesday, March 13, 2024

Job Description

About Us
Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Group is a leading global travel service provider comprising of, Ctrip, Skyscanner, and Qunar.
Across its platforms, Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.
We have four Customer Service Centres for established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.
We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.
In this Role, you’ll get to:
Work closely with internal and external teams to plan, implement, manage marketing campaigns.
Scheduling & ensuring timely deployment of all required communications for the campaign based on the communications plan developed.
Create, edit, and proofread marketing messages or contents and promotional materials.
Properly set a long-term user communication tone and manner.
Executing content marketing strategy on CRM channels (e.g., eDM, app push, etc.).
Perform analysis on campaign results & effectiveness; produce and share campaign results with internal stakeholders to gain an understanding on scalability
Provide local insights and learnings to regional performance team and local business units
Maintain regular measurement of the ROI/KPI of campaigns
Collect and use data to inform new campaigns and the evaluation of existing campaigns
Keep abreast of current trends in marketing and travel campaigns
What you'll Need to Succeed:
At least 3-5 years’ of working experience in campaign execution and configuration, Marketing, Copywriting, CRM or production operation preferably with travel or e-commerce experiences
Experience in planning and end-to-end campaign management
A creative thinker with a self-motivated attitude, willing to go the extra mile
Be able to multi-task, result driven
Ability to make data-driven decisions
Strong attention to detail and the ability to deliver work in timely manner
Experience with analytical and reporting tools. Strong analytical and strategic thinking skills
Have a deep understanding of local customers and strong understanding of the local travel market landscape and competitors
Why Group
We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made.
What’s more?
  • Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions
  • Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact
  • We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.
  • We encourage flexible work arrangement
  • Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.
Click the link to learn more about What makes Group a leading global travel service provider?
Click the link to learn more about This is a Trip Where Both Your Career and Life Can Flourish!
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Have a good trip, and see you soon!