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Marketing Campaign Specialist, AU

Marketing & Communications
Palo Alto, CA, USA
Posted on Tuesday, February 20, 2024

Job Description

About Us
Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Group is a leading global travel service provider comprising of, Ctrip, Skyscanner, and Qunar.
Across its platforms, Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.
We have four Customer Service Centres for established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.
We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.
In this Role, you’ll get to:
-Develop and execute marketing campaigns across multiple channels, including email, app push, social media, display advertising, and events.
-Create campaign strategies, messaging, and assets that align with the company's marketing objectives and target audience.
-Collaborate with internal stakeholders, such as product managers, sourcing teams, and creative teams, to ensure campaign goals are met and campaigns are executed on time and on budget.
-Monitor campaign performance and provide regular updates and analysis to stakeholders, including identifying opportunities for optimization and improvement.
-Conduct market research and competitive analysis to inform campaign development and make recommendations for campaign improvements.
-Manage campaign budgets and ensure all campaigns are tracked and reported accurately.
-Stay up-to-date on industry trends, best practices, and emerging technologies in order to innovate and improve campaign performance.
-Other ad-hoc tasks from key stakeholders.
What you'll Need to Succeed
- Bachelor's degree in marketing, communications, or a related field.

-3+ years of experience in marketing, with a focus on campaign development and execution.

-Proficiency in English is required and chinese/mandarin would be a plus as there are cross functional collaborations with our overseas team.

-Demonstrated experience with a variety of marketing channels, including email, social media, app push.

-Strong analytical skills with experience in analyzing data and using data tools to form marketing insights.

-Ability to create compelling marketing messages and collaborate with cross-functional teams.

-Result-driven, ability to manage multiple projects and deadlines simultaneously.

-Experience with marketing automation software and CRM platforms is a plus.

-Knowledge of data tools such as SQL and Tableau is a plus.

-Experience in OTA industry is a plus.

-Strong attention to detail and ability to think creatively.

Why Group
We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made.
What’s more?
  • Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions
  • Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact
  • We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.
  • We encourage flexible work arrangement
  • Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.
Click the link to learn more about What makes Group a leading global travel service provider?
Click the link to learn more about This is a Trip Where Both Your Career and Life Can Flourish!
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Have a good trip, and see you soon!