The Opportunity

TravelPerk is on a mission to redefine how companies manage travel and expense. But more than that, we’re creating a category that helps businesses eliminate the broken processes, and the complexity that’s been accepted as normal for far too long.

We believe the future of work isn’t just about productivity tools. It’s about freedom. Clarity. Simplicity. And real work. That belief drives everything we do, from our product design to our brand expression. And now, we’re looking for a bold brand leader to help bring it to life at scale.

This is more than a brand role. It’s a chance to lead the creation of a category, and build a global brand with the stature, swagger, and soul of a consumer icon, while driving growth in one of the most dynamic B2B markets out there.

Reporting to the VP of Marketing, you’ll:

• Shape how the world sees TravelPerk

• Define how we show up and embed brand thinking into every touchpoint (internally and externally)

• Lead the largest brand awareness investment we’ve ever made

• Lead an incredible group of senior leaders across brand, content, campaigns, and creative

• Push boundaries, take risks, and make work that makes people feel something

• Set the vision, drive operational excellence, and hold full accountability for the brand marketing budget, performance, and outcomes

• Operate at the intersection of creativity, commercial impact, and executional rigour, scaling a brand that’s not just known, but loved

Who You Are

You’re a B2B marketer with a B2C soul, who has a deep understanding of the US market. You know how to build trust with business leaders, but you don’t believe business needs to be boring.

• You’ve led brands at fast-growing companies or worked agency-side with some of the world’s most ambitious brands

• You bring creative stretch and operational discipline to every brief, and you know how to invest in brand at scale

• You’ve owned multi-million-dollar brand budgets, not just spent them, but strategically allocated them across channels, markets, and moments

• You’re obsessed with performance, measuring brand impact, optimising investments, and proving value to the boardroom

• You’ve built brands for the US market, and you understand the nuance, tone, pace, and channels that work in this landscape

• You’ve activated partnerships, sponsorships, and influencer programmes that shape culture and drive attention

• You’ve led brand efforts where the ambition matched the scale: new category, global market, high-stakes growth

• You thrive in global businesses, balancing consistency with local insight and building cross-functional alignment across regions and time zones

Why This Role, Why Now

We’re at a pivotal point in our journey. The product is strong, the category is clear, and the appetite to build a standout brand is real across the entire exec team. We’ve got the momentum. We’ve got the investment. Now we need someone who can lead with vision, operate with discipline, and drive results.

This isn’t a role for someone who wants to optimise what exists. It’s for someone who wants to create what doesn’t. You’ve scaled brands globally, led large teams, managed eight-figure budgets, and made brand a board-level growth lever.

Now you’re ready to do it again. Only bolder.

What You’ll Bring

• 15+ years of experience in brand marketing, ideally with a blend of B2B and B2C

• Deep experience building brands for US markets (required)

• Comfortable owning and optimising large-scale brand budgets

• Experience in brand measurement, reporting, and brand-health tracking

• Experience working in or with creative agencies is a plus

• Comfortable operating across time zones (our core team is Europe-based)

This is your chance to build something iconic. To break the mould. To leave your fingerprints on a brand that challenges convention and lights a fire under an entire industry.

This is a senior leadership role, not for someone who’s run a few brand campaigns, but for a brand architect who has scaled a company, built global teams, and made brand a boardroom conversation.

Sound like you? We’d love to meet!