Director - Paid Media
Propellic
This job is no longer accepting applications
See open jobs at Propellic.See open jobs similar to "Director - Paid Media" Travel Tech Essentialist.Marketing & Communications
Austin, TX, USA · Remote
Posted on Thursday, March 7, 2024
About Propellic
Propellic is a premier digital marketing agency, specializing in the Travel & Tourism industry. Renowned for its innovative approach, the agency blends the expertise of perfectionists, strategists, and data enthusiasts to transform how travel brands engage with their audience.
Propellic’s offerings include tailor-made SEO and Paid Media strategies, specifically designed to meet the unique challenges and opportunities of the travel industry. With a commitment to staying ahead of market trends and technological advancements, Propellic ensures that its clients’ marketing efforts are not only effective but also future-proof. This approach has positioned Propellic as a key player in reshaping the digital landscape for travel and tourism brands, driving increased visibility, traffic, and ultimately, sales for companies across the globe.
Job Description
Overview: Join and lead a new & rapidly growing paid media department that has scaled from $0 to $500k ARR in 6 months as the department's first Director of Paid Media.
In the first phase of this role, given the size of our paid media team (two), you'll be expected to get into the weeds and support our clients, ranging from $3k/mo in media spend to $200k/mo in media spend. You will have clients directly under your management until we reach enough direct reports for this position to transition the Director out of client work and into Director duties.
As the department scales, your responsibilities will transition to a more formal Director role, where you'll be responsible for supporting strategic sales, creating documentation for the department, setting the direction, and building career development programs - with the option to stay on accounts, if desired. While we don't have a clear timeline for this, we believe it will occur within the coming year unless the department growth rate changes.
Candidates with travel-industry experience, particularly travel technology (online travel agencies, corporate travel management, etc.) are strongly encouraged to apply for this role.
Initial Responsibilities:
The following responsibilities will apply during the initial phase of this role, until enough paid media managers join the department to allow the Director to withdraw from direct client delivery.
- The Paid Media Director is fully responsible for growth of client accounts under management and is partially compensated based on this number.
- The Paid Media Director manages high-level campaign progress and client experiences.
- The Paid Media Director creates client-specific advertising strategies and develops plans that utilize Propellic's offerings, guiding clients through the advertising process. This includes crafting quarterly and annual strategies for existing clients.
- The Paid Media Director presents and explains campaign results to clients, answering their questions both during and outside of scheduled calls.
- Support new business & closing
Responsibilities when Department Grows:
The following responsibilities will apply once the department grows enough to support the Paid Media Director withdrawing from direct client delivery and moving into a management position.
- Maintain department gross margin target & retention target
- Increase employee tenure and reduce turnover
- Lead case-study development initiatives
- Build career tracks & training programs
- Support new business & closing
- Lead hiring & recruitment for paid media
- Develop processes & systems to support consistency & reliability across the department
- Serve as a department thought leader
Qualifications:
- Required: 6+ Years of Paid Media Experience (Google Ads, Facebook Ads, Instagram Ads)
- Required: 2+ years Experience with direct reports, preferably as a Paid Media Director at another agency
- Required: Proven experience with campaign creation, optimization, and performance analysis
- Required: 4+ Years of Client-Facing/Agency Advertising Experience
Compensation:
Base Salary: $95,000 - $125,000
On-Target Commissions: $35,000 - $60,000
Total On-Target Compensation: $130,000 - $185,000
Company Benefits:
- Health Insurance
- Disability Insurance
- Dental Insurance
- Vision Insurance
- Generous 401(k) match - 5%
- Time Off (Generous PTO starting at 3 weeks, Paid Holidays)
- Annual company retreat (Typically a cruise)
- FSA Plan
- Company-supplied Macbook (newest model)
- Fully remote position
This job is no longer accepting applications
See open jobs at Propellic.See open jobs similar to "Director - Paid Media" Travel Tech Essentialist.