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Marketing Analyst



Marketing & Communications, IT
New York, NY, USA
Posted on Tuesday, May 14, 2024

We are in search of a detail-oriented and analytical Marketing Data Analyst to join our team in Navan. The successful candidate will have a minimum of 3 years of dedicated experience in marketing data analysis, a self-learner with a strong drive to excel, and a proven track record of turning data into actionable insights.

What You’ll Do:

  • Working closely with their counterparts & peers in growth they will support the analytical needs of the North American marketing team & global marketing reporting
  • Inbound Marketing Data Analysis:
    • Evaluate and interpret data to measure the effectiveness of inbound marketing campaigns
    • Provide insightful analysis on audience engagement, conversion rates, and other pertinent metrics
  • Forecasting and Planning:
    • Build and maintain the marketing demand plan
    • Utilize data analysis to forecast future marketing performace
    • Assist in developing marketing strategies and setting realistic targets based on insights.
  • Data Interpretation:
    • Utilize advanced analytics tools (Amplitude, Google Analytics 4, SFDC, ThoughtSpot, Splash, Excel) to derive actionable insights and recommendations for optimization
    • Present findings clearly and concisely to stakeholders
  • Data-driven Decision Making:
    • Collaborate with cross-functional teams to integrate data-driven decision-making into marketing strategies
    • Support A/B testing and other data-driven experiments to improve marketing outcomes
  • Market Research Analytics:
    • Analyze market research data to uncover actionable insights shaping marketing strategies
    • Stay informed about industry trends and their impact on marketing initiatives
  • Reporting and Infrastructure:
    • Build and maintain reports, ThoughtSpot dashboards, and KPIs to monitor performance
    • Develop data processes and build data infrastructure for relevant stakeholders

What We’re Looking For:

  • At least 3 years of dedicated experience in data analysis
  • A self-learner and go-getter with a strong drive to excel
  • Strong SQL skills with experience writing complex queries
  • Experience with data visualization tools like Amplitude, Tableau, ThoughtSpot
  • Strong understanding of marketing metrics with past experience in building campaigns and creative reports
  • Excellent communication skills to convey complex data insights to non-technical stakeholders.
  • Proven ability to contribute to data-driven decision-making processes.
The posted pay range represents the anticipated low and high end of the compensation for this position and is subject to change based on business need. To determine a successful candidate’s starting pay, we carefully consider a variety of factors, including primary work location, an evaluation of the candidate’s skills and experience, market demands, and internal parity.

For roles with on-target-earnings (OTE), the pay range includes both base salary and target incentive compensation. Target incentive compensation for some roles may include a ramping draw period. Compensation is higher for those who exceed targets. Candidates may receive more information from the recruiter.
Pay Range
$86,250$165,000 USD