Creative Lead, Brand

Storytelling

About GetYourGuide

GetYourGuide is the globally leading marketplace for unforgettable travel experiences. Travelers use GetYourGuide to discover the best things to do in a destination. Since its founding in 2009, travelers from over 170 countries have booked more than 80 million tours, activities, and attraction tickets through GetYourGuide. Powered by a global team of over 700 travel experts and technologists, we are headquartered in Berlin and have 17 local offices around the world. Visit our careers website to learn more.

Team mission

GetYourGuide is looking for a Creative Lead, Brand Storytelling to join our incredible in-house Creative Studio. This is a rare and exciting opportunity to be part of the team taking our brand to the next level and thereby meaningfully contributing to the company’s objective of Building the #1 household brand of travel experiences worldwide.

You will:

• Create on-brand, on-brief storytelling assets to meet a range of brand goals and KPIs.
• Drive copy excellence on our brand awareness assets, working closely with user research and marketing teams to create clear and consistent messaging.
• Innovate and develop storytelling guidelines that would improve marketing goals.
• Work closely with the visual team and the creative director in order to develop conceptual campaigns.
• Execute on deadline while taking into account budget and stakeholder satisfaction.
• Strategically translate market research and data into brand language and relevant stories.
• Mentor and grow copywriters and proactively foster their development in soft and hard skills.
• Act as a guiding voice when we work with external agencies to ensure a holistic brand feel.
• Develop and communicate our brand both externally and internally.

Who you are

• 7+ years in a senior creative role. Ideally with experience in both agency and in-house teams.
• A portfolio of creative work across advertising, editorial, and branded content — displaying a distinct voice and demonstrating a command of style and tone.
• A native-level English speaker with strong communication skills, both spoken and written.
• Knowledge of German or French is a plus.
• Ability to develop unified copy and storytelling standards for GetYourGuide whilst understanding how they adapt on a channel-by-channel basis.
• Experience providing feedback and editing copywriters’ work.
• Deep understanding of navigating the creative process from concept through development and production
• Understanding of writing within a brand organization, and how to translate business priorities into highly engaging consumer-facing narratives and messaging
• Ability to lead strategic development across a team and project.
• Experience working on global brands, or various markets.
• Strong knowledge of marketing and cultural trends.
• Good command of performance marketing terms and full-funnel marketing.
• Excellent Stakeholder management, communication and presentation skills
• A positive, inspiring, and collaborative working style is essential
• Excellent written and verbal communication skills in English

How we set you up for success:

• Invest in your development with an annual personal growth budget
• Create a comfortable workspace at home with an annual home office budget
• Become a part of our success with virtual stock options
• Enjoy flexibility with a hybrid work-from-home and telecommuting policy
• Save on transportation costs with discounted public transportation tickets
• Support your loved ones with generous maternity and paternity leave policies

And more...

We look forward to hearing from you

We are an equal-opportunity employer

Our commitment is that every qualified person will be evaluated according to skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with the application.

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