About the Role

Fora is hiring a Director of Consumer & Product Insights to help build a modern, AI native consumer research and market intelligence capability from the ground up. This is a highly hands-on role for someone who combines strong quantitative and methodological expertise with a bias toward action, experimentation, and continuous customer learning.

Reporting into the Marketing organization, you will help establish how research is planned, executed, shared, and applied across Marketing, Product, and commercial initiatives. You will build a research practice designed for speed, creating ways to engage with customers frequently, test hypotheses rapidly, and use emerging tools and AI to turn customer feedback into actionable insights.

As Fora’s first dedicated insights hire, you will have significant ownership over how the function develops. You will partner closely with teams across Product, Marketing, Business Development, Analytics, and other functions to answer important business questions through a thoughtful mix of qualitative research, quantitative analysis, rapid experimentation, and emerging AI enabled research methods.

This is an opportunity for a curious, entrepreneurial researcher to build a foundational capability while helping define what a modern insights function can look like at Fora.

Key Responsibilities

• Build Fora’s insights and UX research capabilities from the ground up, developing practical processes, tools, and standards that enable fast, high quality learning across the organization.
• Create a culture of continuous customer learning by developing scalable ways for teams to hear from and learn from customers frequently.
• Design and run rapid research experiments that help teams test hypotheses, understand customer behavior, and make informed decisions quickly.
• Lead research across consumer segmentation, brand and product positioning, creative testing, customer needs, competitive intelligence, brand tracking, and new product or market opportunities.
• Design and execute rigorous qualitative and quantitative research, selecting the appropriate methodology and level of rigor for each business question and decision.
• Develop research approaches that combine established methodologies with AI native tools and emerging platforms to increase the speed and scale of customer learning.
• Experiment with new research technologies, including AI powered interviewing, synthesis, survey, and customer feedback tools, and determine where they can improve research quality or accelerate time to insight.
• Partner across Product, Marketing, Business Development, Analytics, and other teams to identify high priority questions and translate them into practical research and experimentation plans.
• Translate research findings into clear, concise insights and recommendations that teams can act on quickly.
• Create simple systems for capturing, organizing, and sharing customer insights so existing knowledge is accessible across the organization.
• Partner with internal data teams to connect stated customer attitudes and needs with behavioral and operational data.
• Manage external research partners when appropriate while developing strong judgment around when research can be conducted more quickly and effectively internally.

Requirements

• 12+ of experience in consumer insights, market research, UX research, and/or product research, ideally within a high growth technology or consumer business.
• Experience building and managing a research team.
• Strong grounding in qualitative and quantitative research methodologies, including study design, survey design, interviewing, analysis, and synthesis.
• High level of comfort with AI tools and a track record of incorporating AI tooling into day to day research workflows.
• Strong quantitative reasoning with the ability to evaluate evidence critically, understand methodological tradeoffs, and distinguish meaningful signals from noise.
• A bias toward experimentation and iteration, with enthusiasm for testing ideas quickly and learning without waiting for perfect information.
• Genuine curiosity about customers and a desire to engage with them frequently and directly.
• Demonstrated ability to translate research and data into clear insights and practical recommendations that inform business decisions.
• Comfort operating in an ambiguous, evolving environment where processes, tools, and ways of working are still being created.
• Strong analytical, problem solving, and communication skills.
• Ability to collaborate effectively across functions and influence decisions through evidence and insight.

Strongly Preferred

• Experience building a research organization from the ground up
• Experience in a startup or similarly fast moving environment, particularly building new processes, capabilities, or approaches from scratch.
• Experience in the travel industry is welcome but not required.

Compensation

Compensation for this role varies based on experience, with an indicative range of $210K–$270K + equity. Final compensation will depend on the level at which the candidate is hired, as we’re considering multiple levels for this role.

• Unlimited vacation
• Health Insurance (including an option completely covered by Fora HQ)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k plan with company match
• Commuter Benefits
• Supplemental Life Insurance
• Stock Options

This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.