Senior Social Media Manager
Fora
About Fora
Fora is the modern travel agency, redefining what it means to be a travel advisor in today’s world. We’re a next-generation platform that provides a comprehensive, business-in-a-box solution—combining cutting-edge technology, personalized training, a vibrant community, and exclusive industry partnerships—all designed to empower anyone with a passion for travel to turn that passion into a thriving business. Whether you're a travel enthusiast or an experienced professional, Fora equips you with everything needed to launch and scale a successful travel advisory business, making it the ultimate way to align work with your lifestyle.
At the heart of Fora is our mission: to power the next generation of travel entrepreneurs to transform their love for travel into a fulfilling full-time or part-time career, offering unparalleled flexibility, autonomy, and support. We believe that everyone, from seasoned travel professionals to first-time entrepreneurs, can build a career that’s both profitable and aligned with their passions.
Our platform combines innovative technology with the human touch, offering:
- Best-in-class training programs to help agents develop expert knowledge, no matter their starting point.
- A powerful suite of tools for booking, client management, and marketing, ensuring agents can focus on delivering exceptional travel experiences.
- Access to an engaged community of fellow advisors, fostering collaboration, support, and shared learning.
- Exclusive partnerships with top travel brands, providing access to competitive rates, perks, and experiences that elevate advisors’ offerings.
Since our founding in 2021 by experienced travel entrepreneurs Henley Vazquez, Jake Peters, and Evan Frank, Fora has experienced rapid growth, expanding to a team of 130+ full-time employees based in downtown New York City. Earlier this year, we announced our $60 million Series B and C investment rounds, led by Thrive Capital and Insight Partners, with participation by previous investors including Forerunner and Heartcore Capital. This funding represents a vote of confidence in the enduring power of entrepreneurship, and secures our ability to build a category-defining travel brand. We have a vision for the future that leverages the best of humans and the best of technology to create the first truly unified platform for all travel needs - from staycation to the safari.
We're proud of the recognition we've received, including:
- LinkedIn’s Top Startups List 2024
- Fast Company’s Most Innovative Companies 2025 and 2023
- Built In 2025 Best Places to Work
- And several "top agency" awards from our fantastic partners including Virtuoso, IHG, Four Seasons, and more
Fora is a mission-driven company that believes in the power of entrepreneurship, community, and passion. As we continue to grow, we are looking for more talented and like-minded individuals to join our team - people who are excited about transforming the travel space and helping us scale our vision globally.
About The Role
As our Senior Social Media Manager, you will lead and scale Fora’s social media strategy across all platforms, setting a vision that establishes us as a leading voice in the travel space. Reporting to the VP of Brand & Content, you’ll shape how Fora shows up in the culture, to travelers and travel entrepreneurs alike. In traveler-facing channels, you'll build and deliver a strategy to inspire wanderlust, highlight our expertise, and position Fora as the smarter way to travel. And on the advisor side, you'll support Fora's growing community of current and aspiring travel advisors, showcasing how we power this generation of travel entrepreneurs.
Key Responsibilities
Social media and brand strategy
- Develop, execute, and iterate organic social media strategy across all our platforms to drive brand awareness, engagement, and audience growth.
- Evolve strategy for a new advisor-facing account (@foracommunity on TikTok and Instagram), alongside our main traveler-facing @foratravel handles.
- Collaborate cross-functionally both within the marketing team (editorial, production, product marketing, paid acquisition) and with other teams (PR/comms, advisor experience, partnerships, etc.) to ensure our social media strategy is integrated into larger initiatives and serving overall business goals.
- Build out our new influencer marketing program; develop and manage influencer/creator partnerships, including contract negotiation, budgets, and performance tracking.
Community enablement and engagement
- Oversee social media support for our advisor community, including training and asset creation.
- Plan and execute social promotion and content capture before, during, and after events (conferences, launches, IRL activations).
Team operations and leadership
- Hire and manage a new social media associate; manage our long-term external agency as well as freelancers (designers, photographers, videographers, etc).
- Build and manage social calendars and content pillars; concept, brief, and oversee creation of high-impact content.
- Set clear and measurable KPIs and report on performance; use data insights to inform strategy and optimize campaigns
- Responsibly use AI to support your workflow while keeping human creativity at the forefront
Requirements
- 5-10+ years leading social media or brand marketing for a consumer-facing brand or publisher; experience in travel or lifestyle strongly preferred
- Experience managing internal team members and external freelancers, agencies, or creators, with a track record of managing, mentoring, and motivating team members to produce high-quality content and meet core business goals.
- Proven success growing standout brand presence and engagement across major social platforms
- Deep understanding of internet culture, creator communities, and what makes content resonate; you know how to spot and act on trends quickly while maintaining brand integrity
- Strong editorial and storytelling instincts, with a history of translating brand goals into culturally relevant campaigns
- Exceptional written and verbal communication skills
- Highly collaborative; you excel at building cross-functional relationships
- Equally comfortable setting big-picture strategy and hopping into CapCut or rewriting a caption
- Proficient with social analytics tools and able to set, track, and report KPIs that drive strategy
- Curious about and excited to explore how emerging AI can support content and creative functions
Compensation
Compensation for this role varies based on experience, with an indicative range of $100K–$150K + equity. Final compensation will depend on the level at which the candidate is hired, as we’re considering multiple levels for this role.
Other benefits include:
- Unlimited vacation
- Health Insurance (including an option completely covered by Fora HQ)
- Dental & Vision Insurance
- Wellhub Memberships
- 401k plan with company match
- Commuter Benefits
- Supplemental Life Insurance
- Stock Options
This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.
Our Values
We’re forging our own path
Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo.
We’re stronger together
Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.
We believe in technology
We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.
We’re here to serve
We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.
We mean business
Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry.
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WORK AUTHORIZATION
You must have authorization to work in the United States. Fora is unable to assist applicants with obtaining work authorization.
EQUAL OPPORTUNITY
Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.