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Product Marketing Manager



Marketing & Communications, Product
San Francisco, CA, USA
Posted on Monday, February 26, 2024

Our Vision

FLYR is focused on the relentless application of advanced and intuitive technologies that help transportation leaders unlock their ultimate potential.

FLYR is a technology company that is purpose-built for the travel industry. Leveraging deep learning, an advanced form of AI, FLYR is helping airlines, cargo, and hospitality businesses around the globe elevate their results. With FLYR, businesses are able to improve revenue performance and modernize the e-commerce experience through accurate forecasting, automation, and analytics.

Flight Itinerary (About The Role)

As the product marketing manager assigned to one of our three airline product suites, you will help us answer three key questions: Who is our customer, why should they select us, and how can we reach them?
Sitting in our customer lifecycle between awareness and signed contract, you should demonstrate the ability to target named roles in key accounts in order to warm the sales cycle ahead of a pitch or first-contact event.

We are a customer-centric and product-focused data science organization. We value ownership, technical excellence, bias towards action and delivering results to our customers. We are looking for highly passionate and capable team mates who are force multipliers.

What Your Journey Will Look Like (Responsibilities)

  • Hands-on ownership of various go-to-market materials. This encompasses creating sales materials, gathering client testimonials, and designing engaging booth experiences to ensure high quality, clear, and engaging messaging. Ensuring they are aligned with the product and company goals. Typical deliverables will include:
    • Product naming hierarchy and conventions
    • Sales materials
    • Video demos
    • Innovative, in-person demo materials for use in conference booths.
  • You should also expect to play a role in the product management process itself. Our team of specialist product managers will look to you to inject industry insights into their long term planning process, helping them to understand ICP motivations and competitive opportunities. You should help them step outside of the airline industry to understand cutting edge capabilities and macro trends from related products in other verticals.
  • Our $50bn industry is dominated by legacy incumbents with low customer satisfaction. You will generate high-quality, disruptive, and authoritative work which accelerates change on a global scale.

What To Pack For This Trip (Qualifications)

  • 8+ years in Product Marketing in a related field or product, or 3+ years with a background in product management. Your experience should include significant time spent with high value, enterprise scale products which have long consideration cycles.
  • Ability to demonstrate a deep understanding of an enterprise product's value proposition and the ability to effectively communicate this to the marketplace.
  • Proficiency in identifying and understanding the Ideal Customer Profile (ICP) and conveying this information to sales and marketing teams to enhance their efforts.
  • Capability to grasp the nuances of a broad, technical, and sometimes commoditized product landscape.
  • Experience with Account-Based Marketing (ABM) strategies and their implementation.
  • Ownership and thorough knowledge of a suite of products within a larger ecosystem, including an understanding of how these contribute to the overall company proposition.
  • Skilled in bridging connections between different ICPs and product suites, facilitating a coherent marketing strategy.
  • Ability to inform product development priorities based on comprehensive market research and insights.
  • Experience working directly with customers to develop impactful case studies that highlight the product's value.
  • Involvement in supporting large target accounts, working closely with sales teams to preemptively address ICP motivations.
  • Expertise in distilling complex features into clear, compelling product propositions that resonate with the target audience.
  • Experience in development of key performance metrics to evaluate the success of marketing efforts and adjust strategies accordingly.
  • Proven track record in marketing enterprise-level, API-centric products with understanding of the challenges associated with longer sales cycles.

First-Class Amenities

  • Equity in Series C startup with high growth potential
  • Comprehensive healthcare plans (Choice of PPO & HMO available)
  • Generous PTO policy and flexible working arrangements
  • 401K with company match
  • Free breakfast/Lunch (in-office)
  • 100% paid Parental Leave for 12 weeks
  • Annual educational fund

Compensation: The salary range for this role is commensurate with experience and is as follows:
$131,000$183,000 USD

Our Commitment to Equality

Here at FLYR, we’re committed to growing with intention, having our teams better reflect the world around us. We strive to create an environment of inclusion and even more importantly, belonging, where psychological safety, empathy, and human connection are at the center of our leadership principles. Not only does this enable us to create better products and have a better work environment, it’s good for the bottom line and it’s the right thing to do.
FLYR provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender identity, sex, sexual orientation, national origin, age, physical or mental disability, genetics, marital or veteran status. In addition to federal law requirements, FLYR complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company operates.

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