Senior Partner Marketing Specialist
Expedia
Senior Partner Marketing Specialist
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Spain - Madrid
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Marketing
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Full-Time Regular
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11/24/2025
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ID # R-99360
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Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.
We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
We’re looking for a Senior Partner Marketing Specialist to craft and scale high-impact B2B storytelling that fuels partner engagement, product adoption, and growth across Expedia Group’s B2B division.
This role owns global campaign narratives, partner messaging frameworks, and content tracks that power lifecycle marketing, product launches, ABM-aligned motions, and social engagement.
The ideal candidate is a campaign-minded storyteller who can translate product value into partner-centric content journeys and scalable, multi-channel messaging that drive awareness, adoption, and commercial impact.
What You’ll Do
Build Scalable Partner Campaign Content
Develop content frameworks for lifecycle and adoption campaigns, including email nurture tracks, landing page narratives and webinar scripts and materials.
Own ABM-Style Messaging Narratives
Create targeted messaging frameworks for account clusters and segment plays.
Build message tracks that feel tailored at scale and aligned to partner needs and commercial opportunities.
Drive Product & LOB Education
Create partner enablement content that tells the story of how a new product or product feature will help our partners to succeed, with the aim of accelerating adoption.
Develop webinar content, supporting nurture paths, and messaging for product-specific landing page experiences.
Lead Social & Thought-Leadership Storytelling
Build LinkedIn content for partner engagement and lead generation, including campaign-aligned posts and messaging angles.
Support executive and product storytelling.
Partner with demand teams on paid social messaging narratives.
Support Events & Field Activation
Create presentation content for events based on thought leadership reports.
Develop post-event engagement and follow-up content with the aim of driving new sign-ups.
Support coordination of in-person partner events to drive engagement.
Campaign Insights & Optimization
Capture content performance insights and engagement signals.
Recommend narrative and messaging optimizations to improve relevance and outcomes.
Who You Are
A B2B storyteller who turns complex products into clear, partner-first narratives.
A campaign thinker who builds journeys, not one-off assets.
Commercially minded and able to align messaging to partner value drivers.
A cross-functional collaborator who operates with structure and clarity.
Comfortable owning content workstreams independently.
Confident working in an ambiguous environment which will require strong problem-solving skills and flexibility.
Experience & Qualifications
3+ years in B2B content, campaign, lifecycle, or partner marketing roles.
Proven experience building campaign narratives, nurture frameworks, webinars, landing pages, and partner messaging that drives engagement and action.
Strong writing, storytelling, and stakeholder collaboration skills.
Experience partnering with Marketing Operations for campaign activation.
Background in partner ecosystems, SaaS, platforms, marketplaces, or travel is a plus.
Accommodation requests
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.
Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50
Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.