Senior CRM Brand Lead Manager
Expedia
Senior CRM Brand Lead Manager
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United States - Texas - Austin
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Marketing
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Full-Time Regular
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11/20/2025
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ID # R-99418
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Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.
We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
Senior CRM Brand Lead Manager
We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise.
Do you love travel and connecting with customers through engaging communications? Expedia Group is seeking a passionate and driven CRM professional to join our Traveler Engagement and Loyalty (TEaL) organization. As Senior CRM Brand Lead Manager, you will be responsible for driving key business KPIs through effective CRM marketing across email, push notifications, in-product placements, and landing pages for specific segments and campaign objectives. You will also play a cross-TEaL role in developing and executing brand-specific versions and actions for Vrbo.
In this role, you will
Partner closely with Marketing Brand Owners and Brand teams to determine TEaL needs that support emerging and planned strategies aligned with unique brand positioning
Aggregate and prioritize actions, integrating them into TEaL work planning to ensure alignment across segment marketing teams
Lead strategic planning, business casing, and optimal delivery of weekly and targeted global campaigns for specific traveler segments and objectives
Deliver against key business objectives including acquisition, engagement, and retention through CRM programs and campaigns
Provide CRM and database marketing subject matter expertise and thought leadership to TEaL and broader segment marketing teams, including SVP-level stakeholders
Collaborate with Analytics and Data Science teams to leverage actionable insights and develop innovative campaigns that drive performance
Represent TEaL in cross-functional initiatives, advising on loyalty program communications and offer strategies across current and future capabilities
Experience and Qualifications
Bachelor’s degree in Marketing, Business, Economics, or related field—or equivalent professional experience
6+ years of CRM experience, ideally in e-commerce or online marketing
Proven ability to collaborate and influence across Marketing, Analytics, Martech, Creative, and Finance teams
Strong leadership skills with experience managing and growing direct reports
Detail-oriented with a track record of managing complex, time-sensitive projects
Proficient in MS Office; experience with Jira, Tableau, Salesforce Marketing Cloud, or similar tools is a plus
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.
Accommodation requests
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.
Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50
Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.