Data Scientist II, SEM
Expedia
Data Scientist II, SEM
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United States - Washington - Seattle
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Technology
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Full-Time Regular
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11/06/2025
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ID # R-99009
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Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.
We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
Data Scientist II, SEM
We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology.
Interested in an inherently cross-functional role that gives you tremendous organizational exposure with senior leaders within the company? You will partner with Marketing, Product, Engineering, and Analytics organization to shape the future of SEM Landing Page experience. You will be responsible for crafting business cases, operational tests, and growth strategies. Your efforts will guide the SEM team to improve company revenue, reduce cost, increase customer engagement, and enhance the value of our brands.
If you are seeking a collaborative, rewarding and dynamic learning environment where a sense of humor is essential, you will love Expedia’s Search Engine Marketing (SEM) team. SEM is a dynamic business, and we would not have it any other way. You will utilize your analytical skills to provide actionable insights on customers’ search behaviour, landing experience, marketing spend, audience targeting and whilst influencing senior leadership for positive outcomes. We love to test and learn and deliver high return on our investments.
In this role, you will:
Lead the analytical effort in improving SEM landing page experience
Manipulate massive data sets using Python / SQL to identify and prioritize optimization opportunities
Create critical reporting dashboards in Tableau to monitor core KPIs in real time
Deliver impactful analysis regarding key market forces and apply analytics to present tangible business problems/actions (e.g. seasonality, auction changes, competitor actions, partner marketing strategy)
Communicate complex analytical topics in a clean and simple way to team
Automate and/or streamline repetitive processes to improve individual and team productivity
Use statistics, distributions and confidence intervals to support decisions based on data and implement solutions
Troubleshoot and identify root cause of operational issues (e.g., data quality, critical process degradation)
Test readouts and statistics application to improve reads and get better tests in place
Experience and Qualifications:
Bachelor’s degree with strong analytical focus (Computer Science, Mathematics, Economics, Statistics, etc.)
Minimum 2 years of experience directly related to the duties and responsibilities specified
Strong analytical skills, including data manipulation, financial analysis and processing large amounts of data to understand trends
Excellence in implementation, attention to detail and strong organizational skills
Experience in quantitative, mathematics, statistics, science or other fields is preferred
Familiarity with Google datasets and cloud platform is a plus
Familiarity with Google API a plus
Familiarity with landing page testing preferred
Experience in SEM, online advertising, paid search or e-commerce is a plus but not required
Strong quantitative, analytical, and problem-solving skills, combined with a high level of initiative and ability to thrive in a multi-tasking, dynamic environment
Experience in online marketing, e-commerce, or equivalent role with an analytical bend is preferred
Expert scripting know-how (e.g., Python, R, SAS, SQL)
Foundational statistics experience (e.g., t-tests, distributions)
Shown success working cross-functionally
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.
Accommodation requests
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.
Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50
Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.