• United Kingdom - London

• Marketing

• Full-Time Fixed Term

• 11/05/2025

• ID # R-98989

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Sr. Product Marketing Manager

We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology.

Strategic Partnerships and Affiliates (SPA) is one of the fastest-growing businesses at Expedia Group. We’ve achieved this growth through a collective start-up mentality and a strong purpose: to develop partnerships and products that meet travelers where they choose to discover and book travel. Positioned at the intersection of B2B and B2C marketing, SPA empowers thousands of businesses and individuals to become successful travel entrepreneurs.

We’re seeking a Senior Product Marketing Manager to join our team as the first dedicated product marketer. This is a unique opportunity to define the go-to-market strategy and build the product marketing function from the ground up. You’ll act as a strategist, storyteller, researcher, and cross-functional collaborator—helping shape the future of our partnerships.

You thrive in fast-paced, ambiguous environments, are resourceful, and have a bias for action. You know how to move quickly with limited resources, bring others along for the journey, and push projects over the finish line—no matter what.

You’ll work closely with stakeholders across Strategy, Product, Sales, Account Management, and Marketing, and regularly interface with executive leadership to provide insights and recommendations.

In this role, you will:

Be the Builder

• Establish and continuously refine product marketing processes, tools, and best practices

• Own end-to-end execution—from research and positioning to launch assets, sales enablement, and partner messaging

Market and Competitive Intelligence

• Conduct in-depth analysis of competitors’ products, strategies, and positioning

• Consolidate internal insights on partner needs and trends in collaboration with research, product, and commercial teams

• Deliver timely insights and foster an insights-driven culture

• Stay current on industry trends, customer preferences, and market dynamics

Go-to-Market Strategy

• Define launch strategies and objectives for new products and features

• Craft compelling, benefit-based product positioning that resonates with partners

• Ensure Account Management readiness through marketing materials and collaboration with Sales Enablement

• Align with leadership on strategy, planning, and execution

• Coordinate cross-functional go-to-market activities to drive adoption

Commercial and Product Input

• Act as the voice of the market to inform commercial strategy and product roadmaps

• Create feedback loops (e.g., win/loss analysis) to guide product lifecycle decisions

• Develop and optimize adoption and mitigation strategies for existing products and programs

Experience and Qualifications:

• 8+ years in product marketing, strategy, or competitive intelligence in B2B or B2B2C tech environments

• Proven success leading global product marketing initiatives with a focus on market and competitive intelligence

• Comfortable working independently and collaboratively in lean, fast-moving teams.

• Strong analytical skills and a bias for action

• Exceptional communicator with the ability to craft compelling narratives for internal and external audiences

• Experience with competitive research tools and techniques

• Skilled at multitasking and collaborating across cross-functional teams

• Comfortable with ambiguity and passionate about simplifying complexity

• Eager to learn, collaborate, and bring others along the journey

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.