Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Director, Programmatic Performance Marketing

We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise.

Expedia Group’s Growth Marketing team is seeking a visionary and strategic Director to lead our global Programmatic Performance Marketing initiatives. This is a high-impact leadership role responsible for shaping the future of our programmatic advertising efforts across all Expedia brands. The ideal candidate will possess deep domain expertise, a passion for innovation, and a track record of scaling marketing programs through advanced technology and high-performing teams.

As a key leader, you will drive strategy and innovation within the programmatic space. You will partner closely with product, engineering, analytics, and external platforms to develop scalable ad solutions and next-generation programmatic capabilities. This role requires a leader with strong ownership, a data-driven mindset, and the ability to hire, mentor, and inspire a world-class team.

In this role, you will:

• Lead the vision, strategy, and execution of Expedia’s global programmatic advertising efforts, delivering business impact at scale.

• Partner with technology and product teams to develop and operationalize tools, platforms, and infrastructure that unlock automation, personalization, and optimization at scale.

• Spearhead innovation in the programmatic space, developing forward-looking ad products and capabilities that drive differentiation and long-term growth.

• Own performance targets and business KPIs, applying deep analytical rigor to maximize efficiency, return on investment, and incrementality.

• Design robust experimentation frameworks and foster a culture of test-and-learn across teams.

• Build and maintain strong relationships with internal and external partners, including media platforms, to ensure Expedia is leveraging best-in-class capabilities and opportunities.

• Hire, develop, and retain top talent; foster an inclusive, high-performing team culture focused on growth, ownership, and results.

Experience and expectations:

• 7-10 years of experience in digital marketing with significant time in programmatic advertising and performance media leadership roles.

• Proven ability to scale marketing programs using in-house technology, data platforms, and programmatic tools.

• Deep understanding of advertising P&L levers including marginal returns, incrementality, and elasticity.

• Strong technical fluency (e.g., SQL, data visualization, marketing tech stacks) and the ability to collaborate closely with engineering and analytics teams.

• Demonstrated success in leading innovative programs and building ad products or automation capabilities.

• A track record of strategic leadership, cross-functional collaboration, and delivering measurable business results.

• Experience managing large budgets and owning full-funnel marketing performance.

• Exceptional communication skills and the ability to influence and align stakeholders across diverse business functions.

• Passionate about talent development, with experience in building and leading high-performing teams.

The total cash range for this position in Seattle is $197,000.00 to $275,500.00. Employees in this role have the potential to increase their pay up to $315,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.