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Growth Marketing Manager, Paid Media

Are you passionate about B2C marketing, but want to dive into the fast-growing B2B space? Join the Expedia Group Private Label Solutions’ Growth Marketing team. Our team works directly with some of the world’s most established online travel agencies, airlines, hotel chains, and financial institutions.

In your role as Growth Marketing Manager, you will help our Partners’ marketing teams drive growth through performance marketing channels and help us scale up our in-house offering across SEM, Programmatic Display, and Meta Search.

What you’ll do:

• Devise and deliver performance marketing initiatives for our top partners, either by supporting them with initiatives that they execute on their side, or by executing on initiatives in-house
• Partner with our product and technology teams to develop new marketing features and solutions at scale.
• Use expertise in web analytics to benchmark performance, identify digital marketing or user journey optimization opportunities, and turn these into concrete, accurately sized proposals that get colleagues and partners on board
• Partner with commercial and finance teams to forecast partner marketing performance and develop business cases for new initiatives
• Build and disseminate reporting both internally and to partners to ensure digital performance and growth opportunities are well understood.
• Proactively share industry news, best practices, comparative and competitive reviews, and stay on top of evolving marketing technologies

Who you are:

• Proven experience in performance marketing, preferably in the travel industry or ecommerce.
• A strong understanding of digital marketing and optimization, and advanced, hands-on knowledge of at least one of the following channels: SEM (highly desirable), Programmatic Display, Paid Social, Meta Search.
• Truly excellent web analytics skills and a passion for data. You are comfortable crafting and interpreting in-depth web analytics reports autonomously, and you spot opportunities that air decision-making even in large data sets.
• Experience in analyzing end to end user journeys. You enjoy working with product and technology teams to make journey improvements, e.g. by implementing ancillary products
• Experience presenting complex content to varied, often senior, internal and external groups; consulting experience would be advantageous.
• Strong influencing skills: You can balance the needs of many collaborators with ease and advocate for the importance of marketing priorities with other teams, externally and internally.
• bias towards action: You like to get things done, and you are able to analyze information, provide clarity back to the business and take ownership of outcomes.
• Proficient with marketing and analytics tools that include Adobe Analytics, Google Analytics and Google/Microsoft Ads.
• Outstanding project management and organizational skills.

Relocation (Y/N): N

About Expedia Group

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.

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Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.