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Segment Marketing (CRM) Manager

Do you love travel and connecting with customers through engaging communications? Expedia Group is looking for a passionate and driven CRM professional to join our Traveler Engagement and Loyalty organization. The Segment Marketing Manager is responsible for delivering email, push, in product placements and landing pages.You will partner closely with cross functional teams in Analytics, Creative, and Production & Capability teams to develop compelling campaigns driving key objectives around reactivating and winning back our travelers.

What you’ll do:

• Work on the conception of global campaigns for Expedia, Hotels.com and VRBO brands

• Message the importance of our rewards program, serving 145m members across our brands

• Identify campaign opportunities by better understanding our travelers through: insights, testing, self-serve data exploration and performance tools

• Prioritize which campaigns we should go after through business casing

• Develop strategic plan on campaigns to drive key objectives, working closely with relevant teams

• Brief a specialist Creative team who put together copy and designs

• Determine a testing plan to improve our core objectives

• Sign off on a campaign before send

• Report on campaign impact to KPIs and communicate with relevant stakeholders

Who you are:

• Bachelor's degree in Marketing, Business, Economics or any other related fields; or equivalent related professional experience

• At least 5 years’ experience in a CRM role, preferably in the e-commerce and/or online marketing space

• Ability to collaborate with creative and marketing partners to develop innovative marketing campaigns

• Ability to work and communicate successfully across teams and partners

• Demonstratable attention to detail in dealing with complex projects and time-sensitive initiatives

• Proficient in the use of MS Office. Experience with Jira, Tableau, Salesforce Marketing Cloud or other communication tools are all a plus

About Expedia Group

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.

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Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.