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Senior Specialist, Segment Marketing



Marketing & Communications
London, UK
Posted on Thursday, April 18, 2024

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Senior Specialist, Segment Marketing

Do you love travel and connecting with customers through engaging communications? Expedia Group is looking for a passionate and driven CRM professional to join our Traveler Engagement and Loyalty organization. The Senior Specialist is responsible for delivering email, push, in product placements and landing pages.

You will partner closely with cross functional teams in Analytics, Creative, and Production & Capability teams to develop compelling campaigns driving key global objectives.

What you’ll do:

  • Work on the development and execution of global campaigns and customized local campaigns for the broad portfolio of brands within Expedia Group including e-bookers, Wotif, Travelocity, Orbitz

  • Message the importance of our value proposition to the travelers of our brands including deals and perks that our members enjoy

  • Work closely with our Global Markets team to send customized locally relevant content to our travelers globally

  • Identify campaign opportunities by better understanding our travelers through: insights, testing, self-serve data exploration and performance tools

  • Plan and work through campaigns that cut across multiple teams

  • Brief A:B test designs with clear hypothesis and objective

  • Brief a specialist Production team on requirements for building your campaign in our first class communications platform

  • Ensure campaigns are built to high standard and meeting travelers’ experience expectations

  • Report on campaign performance using self-serve tools like Tableau

Who you are:

  • Bachelor's or Master's in Marketing, Business, Economics or any other related field; or equivalent related professional experience

  • At least 3 years’ experience in a CRM role, preferably in the e-commerce and/or online marketing space

  • Ability to collaborate with creative and marketing partners to develop innovative marketing campaigns

  • Ability to work and communicate successfully across teams and partners

  • Demonstratable attention to detail in dealing with complex projects and time-sensitive initiatives

  • Proficient in the use of MS Office. Experience with Jira, Tableau, Salesforce Marketing Cloud or other communication tools are all a plus

About Expedia Group

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®,®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®,™, and Expedia Cruises™.

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Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is The official website to find and apply for job openings at Expedia Group is

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.