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Senior Analyst, Performance Marketing



Marketing & Communications, IT
Multiple locations
Posted on Friday, April 12, 2024

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Senior Analyst, Performance Marketing

Are you passionate about travel and do you want to drive impactful strategies in the marketing space? We are looking for a motivated Senior Analyst, Performance Marketing with phenomenal attention to details to join our global Meta Campaign Management team!

You’ll be at the forefront of data analysis, handling data to advise business decisions to support the Multiple Line of Business (MLoB) Metasearch team while building stronger partnerships with key Metasearch partners. If you have a hunger to make a difference with one of the most loved consumer brands in the world and to work in the fast-paced travel industry, then this is the job for you!

What you’ll do:

  • Understand the complexities of partner campaigns performance drivers and conduct in-depth analysis to capture impactful insights on growth opportunities and measure channel performance
  • Ensure continual optimization of the campaigns, growing bookings at a set return on investment
  • Recommend changes in spend level with partners, identify tests opportunities, set measurement methodology and evaluate results
  • Build regular reports/dashboards to measure channel performance, to make decisions on P&L management, to find opportunities and performance trends and at the same time to help troubleshoot day-to-day issues
  • Ensure campaigns are performing as expected, functioning properly and are being tracked by internal and external systems
  • Troubleshoot day-to-day issues across internal and external teams to arrive at solutions quickly
  • Establish positive relationships with both internal and external partners
  • Proactively share industry news, test results, comparative, and competitive reviews, as well as staying on top of the evolving travel industry

Who you are:

  • Bachelor's degree in a related field with strong analytical focus, or equivalent related professional experience
  • Experience in a data-driven commercial environment
  • 3+ years’ experience in online marketing. Prior CPC campaign management preferred (Metasearch, SEM)
  • Strong quantitative, analytical, and problem-solving skills; must be very comfortable with data analysis and able to use data to make decisions
  • Proficient in MS Excel; basic to intermediate SQL skills required; knowledge of Python or other data processing scripts preferred
  • Experience with Tableau or other data visualization software preferred
  • Exceptional attention to detail in executing complex and time-sensitive projects
  • Strong communication skills, able to develop productive relationships with peers, partners, and stakeholders
  • Knowledge, passion and/or experience of travel industry is a plus!
  • Highly collaborative individual
  • A bias towards action: You like to get things done, and you can analyze information, provide clarity back to the business and take ownership of outcomes
The total cash range for this position in Austin is $82,500.00 to $115,500.00. Employees in this role have the potential to increase their pay up to $132,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.

About Expedia Group

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®,®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®,™, and Expedia Cruises™.

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