Senior B2B Marketing Specialist
Expedia
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Senior B2B Marketing Specialist
Expedia Group is one of the world’s largest travel platforms. At Expedia Group, we believe travel is a force for good, so our mission is to power global travel for everyone, everywhere.
Are you passionate about the marketing automation and have your finger on the pulse of the latest strategies, tools, and tactics? Do you enjoy creating customer focused demand generation programs?
As a member of the Lodging Marketing team, you will play a key role helping achieve strategic business objectives for Expedia Group and our lodging supply partners. Our marketing team is forward-thinking and high energy, so we look for people who thrive in a dynamic environment.
We’re looking for an experienced, detailed, and technical B2B marketing professional to join our team. This is a key role on the team that provides an excellent career growth opportunity, deepening your marketing and leadership skills.
What You'll Do:
As a Sr. B2B Marketing Specialist, you will play a pivotal role in developing, executing, and optimizing our email marketing campaigns to drive engagement and conversion. Working closely with the marketing team and stakeholders, you will leverage automation tools and capabilities to nurture leads, enhance customer journeys, and contribute to the overall success of our B2B marketing efforts at scale.
Develop and independently execute email campaigns in Marketo targeting multiple audience segments to drive growth
Work closely with marketing operations to ensure accuracy and analytics to measure results
Lead the identification and development of new email nurture programs to help evolve our customer marketing lifecycle
Routinely assess current programs to ensure relevancy of content and reach
Test and optimize to increase the effectiveness of marketing campaigns and programs
Collaborate with cross-functional stakeholders to develop campaigns and programs that reflect the needs of the business – globally, with regional considerations
Forecast, measure, and analyze metrics to assess the impact of the campaigns and activities in terms of key performance indicators (KPIs)
Expand your impact to influence the product roadmap and identify opportunities to evolve partner journeys informed by partner insights and behaviors
Who You Are:
5+ years in B2B marketing, preferably in marketing automation and campaign management
3+ years direct experience in email marketing tools such as Marketo
Consistent track record of working in a results-driven environment accountable to meet growth targets
Ability to work effectively across the organization with groups such as sales, product, legal or analytics to build campaigns and programs to achieve business goals in a globally matrixed organization
Outstanding communicator with validated ability to clearly convey ideas and data in written, presentation, and spoken formats to various audiences
A highly-motivated individual who thrives when balancing multiple priorities in a fast-paced workplace with a strong bias for action
Experienced in using data and experimentation to address business needs
Excellent problem-solving mentality with the ability to dive into the detail but also see the big picture
Strong project leadership skills, and a track record of successfully delivering complex marketing programs
Strong adaptability skills and capacity to change approach or strategy as needed to adjust to a changing environment
#LI-KL2
The total cash range for this position in Austin is $82,500 to $115,500. Employees in this role have the potential to increase their pay up to $132,000, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
The total cash range for this position in Chicago is $74,000.00 to $103,500.00. Employees in this role have the potential to increase their pay up to $118,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
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Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.