Media Ad Ops & Content Specialist
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Media Ad Ops & Content Specialist
We are seeking an experienced and dynamic Digital Media Specialist to join our team and play a crucial role in driving personalized and relevant ad content through our Demand Side Platforms (DSPs).
The ideal candidate will be responsible for helping implementing dynamic ad strategies, monitoring reporting capabilities, and ensuring the high quality and accuracy of ad-serving.
This role requires a good understanding of ad-serving technologies, programmatic buying platforms, and experience in media-related roles within agencies or client teams. If you are a results-driven professional with a passion for digital media and possess the required skills, we invite you to apply for this exciting opportunity to shape the future of our advertising efforts.
What you’ll do:
Help implement dynamic ad strategies focused on driving personalization and relevancy of ad content delivered through our DSPs
Work on enabling and monitoring reporting capabilities for digital media, including error detection reporting to ensure high quality and accuracy of ad-serving
Ensuring that campaign performance is adequately monitored, and any performance and delivery issues are communicated to the wider team
Manage dashboards for performance and quality measurement, to provide the activation teams with relevant campaign insights to optimize media buys, and to provide leadership with high level views on campaign performance
Work with the Digital Media activation and cross-channel Media Ops team to implement a clear naming taxonomy across all campaigns
Troubleshoot any platform bugs or discrepancies in data to find fast and accurate resolutions
Work with the creative Brand teams to ensure creative specs are being adhered to and we are receiving and activating assets as needed in upcoming campaigns.
Regularly catching up with Brand stakeholders on performance and status of ad content, keeping informed and aware of any upcoming ad content, and pro-actively requesting changes and updates to content for performance optimization's
Who you are:
3+ years in a media related role within an agency or client team.
Good understanding of ad-serving and dynamic creative technologies, particularly Google Campaign Manager, Google Studio, and the suite of GMP products
Understanding and experience of programmatic buying platforms, capabilities, and the eco-system as a whole
Good understanding and experience working with MS office tools, particularly Excel and Power point
Experience working with Agile practices and tools
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
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