Performance Marketing Manager
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Performance Marketing Manager, Search Engine Marketing
If you're seeking an opportunity to work in a highly motivated team of online marketers in a collaborative, rewarding and progressive environment, then you'll love Expedia Group's Search Engine Marketing (SEM) team. SEM is a dynamic business, and we would not have it any other way.
At Expedia Group, we are revolutionizing travel through the power of technology. Every second of each day, we send two travelers on a trip. We sell enough tickets to fill nearly six hundred 737 airplanes each day, and our mobile apps have been downloaded more than 10 million times across 180 countries. We work in an energizing environment to keep up with the ever-changing travel landscape. The opportunities to inspire travel for the global customer are endless. As one of Google & Bing’s top global advertisers, we at Expedia Group partner closely with dedicated Google & Microsoft teams to test and implement new marketing technologies before they are released to the rest of the global marketplace.
The SEM Operations team partners with the Product & Technology teams to automate SEM account processes for all Expedia Group Brands and Lines of Business globally on Google, Bing, Yahoo Japan and Naver.
In this role on the SEM team, you'll work in an entrepreneurial environment and take responsibility for SEM account management across search engines globally, partnering with Operations, Product, Technology, Trading and Data science teams to improve SEM accounts performance.
If you are interested in being on the cutting edge of digital marketing and leveraging your project management and analytical skillset, this is the place for you. You'll get to join us in a harmonious and open space with other like-minded individuals. And you score fantastic travel discounts while having all this fun!
What you'll do:
Execute on the fundamentals of search marketing – we seek individuals who are passionate about SEM
Manage account and parity processes for non-Google search engines which include Bing, Yahoo Japan and Naver
This involves account & campaign creation for all EG Brands globally working closely with partners and our internal marketing technology teams, to create/streamline parity tools & processes
Collaborate with Partners, Product and Technology Teams to improve SEM products and influence prioritization
Look for ways to optimize and identify new improvement/growth opportunities across Bing, Yahoo Japan and Naver
Build ad hoc tools to streamline manual processes
Provide Product and Technology teams with specifications for building automated solutions like tools and dashboards
Maintain external relationships with Partners (Google/Microsoft/Yahoo Japan/Naver) on strategic initiatives
Collaborate with the wider search marketing team to ensure we provide a seamless user experience from those search engines to our site
Who you are:
Undergraduate degree in Mathematics, Science, Statistics, Analytics, Engineering, or any related technical field or equivalent related professional experience
Strong quantitative, analytical skills, including data manipulation, and processing large amounts of data to understand trends and make decisions
Proficiency in SQL and expertise in Microsoft Excel
Excellence in implementation, attention to detail and strong organizational skills
Demonstrated intellectual curiosity and interest in solving problems, particularly in understanding how consumers make decisions
Requires the ability to identify opportunities and take ownership to deliver high quality deliverables while creatively simplifying and streamlining complex tasks
Must be able to collaborate effectively and independently internally within search marketing and externally with our partners
Ability to excel in a fast-paced environment
Strong communication skills (written and verbal)
No prior search marketing experience required but preferred; must be interested in data-driven online marketing
Fluent in English, additional language a plus
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
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Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.