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Senior Public Relations Specialist



Marketing & Communications
Auckland, New Zealand
Posted on Saturday, January 20, 2024

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Senior Public Relations Specialist

As the Senior PR Specialist for Expedia Group in Australia and New Zealand, you will be responsible for managing New Zealand consumer public relations activity while supporting the Australian team on key campaigns, projects and Trans-Tasman activity.

Working across leading travel brands Expedia, Bookabach, Stayz and Wotif, you’ll be tasked with developing and carrying out creative, highly engaging PR activities that resonate strongly with travellers and top tier media.

You will work closely with stakeholders within the company to tell the Expedia Brands narrative and build brand love among target audiences. You will act as an invaluable media relations advisor, contact and storyteller for the brands.

In this role, you will possess a strong understanding of the consumer and travel media landscape, with key top tier media contacts. You will have a keen eye for developing stories and initiatives which will break through the noise and cement Expedia Brands as leading travel experts.

You’ll be based in Auckland or Sydney, reporting to the Head of ANZ PR, Expedia Brands and work closely with the global Communications and Marketing teams, as well as local ANZ stakeholders. You will have experience in an agency and/or in-house public relations role as well as possess a can-do attitude, be self-driven, and able to learn quickly.

What you’ll do:

  • Develop strategic story angles and PR initiatives that will result in standout coverage for the Expedia Brands, including campaign ideation, project management, media relations strategy, development of press materials, and more

  • Develop, implement and localize integrated communications plans, often within a global project team, while also working closely with the social media team and the broader marketing and communications teams

  • Responsible for New Zealand media relations across earned, owned and paid channels within PR’s remit

  • Proactively identify opportunities to drive brand love through earned media and storytelling

  • Use and analyze data and insights to inform storytelling and support business initiatives

  • Work with PR agency and other vendors on campaign development and execution

  • Manage press trips and media events

Who you are:

  • Proven 4+ years' experience in either a PR agency or in-house role

  • Strong experience in media relations possessing excellent understanding of the ANZ media landscape, and key consumer media contacts across print, online and broadcast media outlets

  • Previous experience in the travel industry and New Zealand market is a plus

  • Experience dealing with local and global stakeholders

  • Exceptional teambuilding and interpersonal skills

  • Ability to manage changing requirements as well as having outstanding project management and organizational skills

  • Excellent written and verbal communication skills

  • Ability to synthesize data into logical conclusions and recommendations to uncover unique storytelling opportunities for Expedia

  • Ability to think creatively and adapt quickly to match the travel landscape

  • Able to handle fast-paced environments, with quick-turn timelines

  • Consumer product and/or travel industry experience preferred

  • Issues/crisis management experience a plus

About Expedia Group

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®,®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®,™, and Expedia Cruises™.

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