Senior Analytics Manager, Paid Media

Expedia Group Media Team are seeking a Senior Analytics Manager with extensive experience in the advertising domain. As a part of Media Data Strategy team, you will play a critical role in building out analytics and measurement strategy globally across multiple paid media channels, including linear and digital TV, programmatic display, YouTube, Cinema and out of home advertising.

You will work on one of the largest travel and advertising data sets in the world, interact with cutting edge measurement products and help design leading measurement solutions in the ever-changing paid media space.

What you’ll do:

• Partner with the wider Media and Marketing Analytics teams to design measurement and optimization frameworks to maximize full-funnel business outcomes

• Identify available innovations in our approach to measurement, stress-test them by using a variety of analytical techniques and make the case for their adoption

• Evaluate the availability, quality and efficacy of our existing data sets and work cross-functionally with Data Product, Engineering and Program to address gaps

• Mentor junior members of the team on business sensibilities, data visualization best practices and technical analytical skills

• Help us shape the future direction of the Analytics arm of the Media Data Strategy team

• Use your advanced knowledge of SQL to extract data from multiple data sources, combine them into the required datasets for model building and analytics

• Apply advanced statistical methods to a broad range of problems

• Conduct hypothesis testing and design complex experiments

• Communicate team goals, progress and outputs within and across teams

• Navigate functional metrics and approach new insights strategically, considering impacts to the wider business strategy

• Frame Expedia Group’s Media Team’s most complex business problems as an analytics problem and concrete set of analytical tasks

• Evaluate and challenge analysis requests to come up with the best approach to solve a problem

• Manage stakeholder expectations with frequent communication, expectation management and meeting deadlines

• Influence peers and effectively communicate complex technical concepts to senior leaders

Who you are:

• Previous experience in senior analytics roles

• 7+ years of experience in analytics

• 5+ years in the paid media domain

• Prior experience developing and managing highly engaged analytics teams is a plus

• Extensive experience of working with relational databases

• Advanced knowledge of SQL (R is a plus)

• Advanced knowledge of data visualization tools and techniques such as Tableau, Looker, Power BI, etc.

• Solid understanding of statistics and analytical techniques

• Strong awareness of the media measurement landscape and topical issues (implications of GDPR, ATT, etc.)

• Experience with tools such as DSPs, adservers and panel based TV measurement tools

• Experience working in an Agile environment using Jira or similar tools

#LI-KL1

The total cash range for this position in Seattle is $173,000.00 to $242,500.00. Employees in this role have the potential to increase their pay up to $277,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.