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Public Relations Specialist

Expedia

Expedia

Marketing & Communications
Sydney, NSW, Australia
Posted on Thursday, January 18, 2024

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Public Relations Specialist

Looking to join a dynamic team of communications professionals? If you are hungry to drive best-in-class storytelling for some of Australia’s most loved consumer travel brands, this is the job for you. Working across leading travel brands Expedia, Wotif and Stayz, you’ll be tasked with developing and carrying out creative, highly engaging PR activities that resonate strongly with travellers and top tier media.

You will work closely with stakeholders within the company to tell the Expedia Brands narrative and build brand love among target audiences. You will act as an invaluable media relations advisor, contact and storyteller for the brands. In this role, you will possess a strong understanding of the consumer and travel media landscape, with key top tier media contacts. You will have a keen eye for developing stories and initiatives which will break through the noise and cement Expedia Brands as leading travel experts.

You’ll be based in Sydney, reporting to the Head of ANZ PR, Expedia Brands and work closely with the global Communications and Marketing teams, as well as local ANZ stakeholders. You will have experience in an agency and/or in-house public relations role as well as possess a can-do attitude, be self-driven, and able to learn quickly.

What you’ll do:

  • Responsible for Australian media relations across earned, owned and paid channels within PR’s remit

  • Own the editorial calendar and proactively identify opportunities to drive brand love through earned media and storytelling

  • Respond to reactive media enquiries in a timely manner

  • Create spokesperson briefing documents and manage/attend interviews where required

  • Use and analyze data and insights to inform storytelling and support business initiatives

  • Work with PR agency and other vendors on campaign development, media strategy and execution

  • Manage the development of press trips and media events

  • Contribute to the development of integrated communications plans, while often working closely with global PR team members, the social media team and the broader marketing and communications teams

Who you are:

  • 2+ years of experience in agency or in-house public relations, and/or a strong news background; consumer, travel, or lifestyle experience a plus

  • Proven results working with top-tier Australian media outlets, including broadcast

  • Experience working in a fast-paced environment a plus

  • Experience in large, highly matrixed organizations a plus

  • Excellent writing, communication, and interpersonal skills

  • Ability to synthesise data into logical conclusions and recommendations to uncover unique storytelling opportunities for Expedia

About Expedia Group

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.