Creative Optimization Manager
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Creative Optimization Manager
We are looking for Creative Optimization Manager for the Mobile & Paid Social Organization. This hybrid role is the connective tissue between creative and business, collaborating with brand and market leads, publisher partners, creative agencies, and product stakeholders to drive efficiencies in our processes and scaling creative insights and optimization through automation. They also own the planning, implementation, and optimization of Awareness Paid Social marketing campaigns in both established and growing global markets. The ideal candidate will have experience in both performance and brand marketing, with a heavy emphasis on biddable, digital channels.
What you'll do:
Efficiently maximize Expedia's Group investment on social media platforms, driving awareness and affinity for a key Expedia Group brand
Establish and own processes with the internal creative team; effectively communicate mobile + social channel best practices for performance marketing creative
Work closely with Ad Tech and Analytics partners to develop and implement sophisticated creative automation and optimization solutions
Own the end-to-end strategy for global awareness campaigns across Facebook, TikTok, Twitter, Snapchat, and other social channels
Propose & develop full-funnel test strategies in with DR leads, including how to incorporate LTV and true value measurement
Analyze campaign and creative performance data to provide meaningful insights
Partner with Brand, PR, and Organic Social teams internally to support Paid Social Brand initiatives
Define areas of opportunity, build business cases, and present data-driven recommendations that improve marketing and business practices
Mentor team on creative process
Identify areas of cross-brand creative optimization
Who you are:
4+ years of digital marketing experience on social platforms; direct-response/performance marketing experience a must
Bachelor's or Master's in PR, Communication or related field; or equivalent professional experience
Experience leading multi-channel Paid Social campaigns globally, with significant budget
Deep understanding of the creative process
Advanced analytical ability with a strong understanding of and A/B testing methodology across multiple variables (creative, targeting, bidding, optimization, etc.)
Comfortable aggregating data and inputs from multiple sources to make a recommendation
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
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Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.