Sr. Program Manager, Paid Social
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Sr. Program Manager, Paid Social
Expedia’s Paid Social Organization is looking for an experienced Program Manager to drive our emerging UCG/Creator Ads program. This role will own cross-functional projects & prioritization among stakeholders including: Product & Technology, external ad partners (Meta, TikTok, etc.), Creative & Brand, Affiliates, and more. This role offers the opportunity to collaborate closely with multiple functions and teams across Expedia Brands and B2B organizations, influencing innovation on capabilities, tools, and experiences to generate traffic and sales for Expedia, inspire travelers, and create monetization opportunities for content creators.
What you'll do:
Build relationships with vendors, advertisers, and support teams to develop systems and strategies to support UCG/Influencer Advertising
Collaborate with technical and product teams to identify process gaps and drive projects for sustained improvement, prioritizing automation and self-service
Manage multiple parallel projects working with marketers, designers, developers, business leaders, and external vendors
Be a subject matter expert on Paid Social UGC advertising for internal/external partners
Manage end-to-end process and mechanisms including defining prioritization criteria, schedules, stages and gates, and stakeholders’ role and responsibilities
Partner with Product and Marketing team to effectively execute roadmaps on time and with minimal defects
Ensure all deliverables are meeting business partner expectations, including adherence to established timelines and budgets
Uphold standards and best practices methods
Ensure the creative team focuses on priority projects, knows the project vision, objectives and requirements
Create, maintain and disseminate project information to stakeholders and senior management
Remove roadblocks, disambiguate situations that impede designers and other stakeholders
Who you are:
2+ years of driving process improvements experience
5+ years of program or project management experience
Master's degree, or MBA in business, operations, human resources, adult education, organizational development, instructional design or related field; or equivalent related professional experience
Experience with advertising/merchandising methods and strategies across channels
Experience using data and metrics to determine and drive improvements
Experience owning program strategy, end to end delivery, and communicating results to senior leadership
Experience working cross functionally with tech and non-tech teams
Experience in complex problem solving, and working in a tight schedule environment
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
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