Senior CRM Solution Specialist
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Senior CRM Solutions Specialist
Expedia Group is a leading global technology company with a mission to make travel easier for everyone. Our portfolio of brands includes some of the world's most trusted online travel agencies, providing an extensive range of travel options to millions of travelers worldwide. As a Senior CRM Solutions Specialist at Expedia Group, you will play a key role in driving marketing outcomes and leveraging your expertise to create exceptional customer experiences.
You will work in a truly customer-focused organization and bring the depth of thinking to solve problems and drive incremental business value through the direct communication channels.
What you’ll do:
Develop and support innovative marketing strategies using Salesforce Marketing Cloud to enhance customer engagement, acquisition, and retention in partnership with production and comms owners
Guide Communication Owners on Salesforce Marketing Cloud functionalities for email marketing, automation, data segmentation, and personalized customer journeys
Demonstrate exceptional problem-solving skills, investigating issues and finding efficient solutions to drive successful campaign execution
Collaborate with cross-functional teams to identify opportunities and challenges, resolving them promptly to ensure seamless marketing operations
Participate in discovery sessions with project teams to understand data requirements needed to support solution implementations
Navigate complex data structures and leverage data insights to optimize marketing efforts, driving higher ROI and customer satisfaction
Utilize data analytics and performance metrics to measure campaign success and make data-driven decisions
Collaborate closely with marketing stakeholders, technology teams, and external partners to align strategies and achieve common goals
Stay updated with industry trends, emerging technologies, and best practices related to marketing, development, and Salesforce Marketing Cloud
Identify opportunities for process improvements, new marketing tactics, and innovative approaches to stay ahead in the competitive market
Who you are:
3+ years of experience in utilizing marketing platforms (such as Salesforce Marketing Cloud) to create automated and personalized customer journeys
Knowledge of SQL, HTML, CSS and scripting languages (AMPscript, Liquid etc)
Understanding of data concepts like relational data, data types, variables, data transformation, etc. Able to conceptualize how data flows, where it comes from and how to transform it to be useful in marketing comms
The ability to speak with both technical people like software engineers and non-technical people like marketing managers, helping to bridge the gap and "translate" between the two groups
Experience with structuring customer and business problems and solutions to address - determining tangible actions and driving forward the execution of initiatives to solve problems
Ability to work in a very dynamic environment and keep track of constantly changing requirements and intersecting projects
Proficiency with productivity software such as Excel, PowerPoint, Confluence, and Jira
Experience with data security (including PCI, PII data), as well as CCPA and GDPR privacy laws and regulations
Intimate knowledge on how data is used to power outbound communications in B2C
Technical experience in cloud and big data technologies
Self-starter who enjoys taking on challenging problems and operationalizing solutions
Previous success building strong partnerships and relationships with clients/stakeholders in a wide range of roles and levels, across the institution
Strong commercial acumen and the ability to simplify and communicate complex concepts concisely and clearly
Strong relationship and facilitation skills both within diverse engineering and global cross-functional organizations
#LI-EC1The total cash range for this position in Austin is $82,500.00 to $115,500.00. Employees in this role have the potential to increase their pay up to $132,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50
Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.