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SEO Specialist



This job is no longer accepting applications

See open jobs at Expedia.
Marketing & Communications
Seattle, WA, USA
Posted on Tuesday, January 9, 2024

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SEO Specialist

Are you interested in joining a global, dynamic, and always curious SEO team that is driven by data and analytics? Our team is resourceful and tenacious, collaborating frequently across department lines to expand our executions beyond the scope of traditional SEO. You can be a member of a team that values everyone's contributions and ideas, irrespective of their title or tenure. This environment promotes a culture of openness while pushing for bold actions through experimentation and innovation. This is an outstanding opportunity to play a key role in an exciting, fast-growing business!

The SEO Specialist will drive our organic search execution across global Expedia Group sites for traffic and transactions growth. They will collaborate with Brand, Content, Analytics, Technical and Product teams to clarify, interpret, and implement strategic organic search concepts, advancing the channel goals and overall business objectives. Employing a data-driven prioritization framework, they are skilled at analyzing metrics to understand and communicate our performance to internal and external teams.

What you'll do:

  • Perform audits to identify technical and content issues

  • A/B test design, execution, and evaluation for critical SEO elements

  • Support and apply content strategy, perform keyword research to identify gaps and opportunities

  • Ability to devise creative technical SEO solutions across complex, large and multi-language websites

  • Make recommendations for improved traffic and conversion and hand off to relevant product and development teams

  • Responsible for attaining SEO growth goals

  • Partner and coordinate with relevant teams outside of the SEO department, including Product, Analytics, Data-Science, Merchandising and Brand to find points of collaboration and shared executions

  • Keeping up to date with the Search landscape

  • Discover changes within the algorithm and wider industry changes

  • Analytics and Reporting

  • Monitor and manage SEO performance daily; communicate performance/activities to relevant partners

  • Analytics reviews (eg, Google Search Console, CJA) to identify issues and opportunities

  • Benchmark and monitor competitor performance and activities

Who you are:

  • Bachelor's degree; or Equivalent related professional experience

  • 2+ years in a SEO role at fast paced businesses

  • Experience with enterprises with large sets of landing pages & high trafficked websites in a highly competitive vertical preferred

  • Have an in-depth knowledge on algorithm ranking factors

  • Understanding of SEO techniques

  • Knowledge of the most common SEO tools (Google Search Console, CJA, Screaming Frog, seoClarity)

  • Basic SQL, Querybook, Tableau knowledge desirable but not essential

  • A phenomenal teammate, analytical and passionate about SEO with an eager attitude to develop groundbreaking search marketing innovations

  • Experience with SEO for multilingual/international businesses desirable but not essential

  • Fluency in other languages is desirable, but not essential

  • Open to work with people from different countries and cultural backgrounds


The total cash range for this position in Seattle is $66,000.00 to $92,500.00. Employees in this role have the potential to increase their pay up to $105,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.

About Expedia Group

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®,®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®,™, and Expedia Cruises™.

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is The official website to find and apply for job openings at Expedia Group is

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

This job is no longer accepting applications

See open jobs at Expedia.