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Senior Brand Planner - Content, Editorial, Entertainment



London, UK
Posted on Tuesday, January 9, 2024

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Senior Brand Planner

A high performing individual contributor who consistently applies - and sometimes enhances - the brand marketing capabilities, principles and playbooks to create a brand our customers love. Brings a customer-centric approach to solve complex business issues and opportunities. Operates largely independently and mentors more junior colleagues.

What you'll do:

  • Creates clear, concise and organized brand communications materials (e.g., reports, dashboards, presentations, messages)

  • Effectively analyzes customer studies and determines product and brand positioning. May be involved in forecasting overall share position for the company’s brand(s)

  • Develops project plans, defines timeframe, and prioritizes tasks to achieve project milestones and deliver intended objectives

  • Identifies the type of resources required to support a project, and makes recommendations for specific people, technology, partners, etc.

  • Monitors progress to meet project milestones, timelines, specifications and requirements

  • Establishes working relationships with stakeholders and gains stakeholder trust by effectively addressing their concerns to further long-term interests

  • Helps colleagues, customers and other stakeholders explore and understand their wider business challenges

  • Begins to use understanding of current business processes, objectives and challenges to suggest solutions and improvements

  • Develops an in-depth understanding of the industry, including the key players and their success strategies

  • Develops an awareness of industry issues, including trends and challenges or concepts

  • Develops a broad understanding of industry best practices, products/services and their applications; distinguishes the pros, cons and implications of the options

  • Measures and assesses customer satisfaction, market and business performance, efficiency and effectiveness of programs with data collection methods and procedures (e.g., surveys, opinion polls or questionnaires) or identify relevant existing data

Who you are:

  • 5+ years for Bachelor's degree & 3+ years for Master's degree or equivalent related professional experience

  • Experience managing and leading large scale brand management or brand marketing project

  • Advanced knowledge of budget management and can run ROI assessment independently

  • Weaves together components from across other functions to enable cohesive, compelling and memorable messaging to external audiences

  • Demonstrates a comprehensive understanding of product components, design, features and benefits when communicating product features and brand’s benefits

  • Execute seamless brand consolidation, transition and migration

  • Adept problem solver who embeds a test-and-learn and data driven decision making culture

  • Ability to influence peers

  • Able to articulate business problems in a clear and data-driven way, creating linkages to broader business context

  • Proficient in ability to work with peers and managers in a productive manner

About Expedia Group

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®,®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®,™, and Expedia Cruises™.

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