Manager, Segment Marketing

Do you love travel and connecting with customers through engaging communications? Expedia Group is looking for a passionate and driven CRM professional to join our Traveler Engagement and Loyalty organization. The Segment Marketing Manager is responsible for delivering email, push, in product placements and landing pages.

You will partner closely with cross functional teams in Analytics, Creative, and Production & Capability teams to develop compelling campaigns driving key global Drumbeats objectives.

What you’ll do:

• Work on the conception of global and customized local campaigns for Expedia, Hotels.com and VRBO brands

• Message the importance of our rewards program, serving 145m members across our brands highlighting the amazing deals and perks that our members enjoy

• Work closely with our Global Markets team to send customized locally relevant content to our travelers globally

• Identify campaign opportunities by better understanding our travelers through: insights, testing, self-serve data exploration and performance tools

• Prioritize which campaigns we should go after through business casing

• Develop strategic plan on campaigns to drive key objectives, working closely with relevant teams

• Brief a specialist Creative team who put together copy and designs

• Determine a testing plan to improve our core objectives

• Sign off on a campaign before send

• Report on campaign impact to KPIs and communicate with relevant stakeholders

Who you are:

• Bachelor's or Master's in Marketing, Business, Economics or any other related fields; or equivalent related professional experience

• At least 5 years’ experience in a CRM role, preferably in the e-commerce and/or online marketing space

• Ability to collaborate with creative and marketing partners to develop innovative marketing campaigns

• Ability to work and communicate successfully across teams and partners

• Demonstratable attention to detail in dealing with complex projects and time-sensitive initiatives

• Proficient in the use of MS Office. Experience with Jira, Tableau, Salesforce Marketing Cloud or other communication tools are all a plus

The total cash range for this position in Austin is $110,500 to $155,000. Employees in this role have the potential to increase their pay up to $177,000, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

The total cash range for this position in Seattle is $110,500.00 to $155,000.00. Employees in this role have the potential to increase their pay up to $177,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.