Senior Product Marketing Manager
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Product Marketing Manager
At Expedia Group, we power the travel industry and connect travel professionals like Hotels, Airlines, and Car Rental partners with high-value travelers. Our expansive global ecosystem supports the distribution needs of over 2.9 million properties, 500+ airline partners, 150 car rental companies, and more – enhancing their reach, revenue, and operational efficiency. With a suite of innovative products and solutions, we offer scalability, superior bookings, and ongoing innovation, empowering our partners to achieve their business objectives effortlessly.
Our B2B Product Marketing team is in search of a motivated Product Marketing Manager who is passionate about crafting and executing impactful go-to-market strategies while prioritizing exceptional customer experiences. You’ll be working closely with collaborators and leaders across the company, including Product, Strategy, Growth Marketing and Sales teams, to support the launch of new and improved products across our hotel and supply partner segments by devising winning go-to-market strategies, facilitating internal and external readiness for launches, and establishing robust, enduring product positioning and messaging for our partners.
The Product Marketing Manager is responsible for driving growth for a suite of products that help our hotel and other supply partners increase visibility and competitiveness across our B2B distribution network to reach their revenue goals. Critical to success will be your ability to develop a deep understanding of Expedia Group’s audiences and our business and product strategies, while working closely with cross-functional teams to influence and optimize our roadmap and launch plans.
What you'll do:
Distill market, customer, and competitive insights to help inform the product roadmap, key business decisions, and the positioning of our products to various partner segments
Develop and execute comprehensive go-to-market strategies, partnering with Product, Marketing and Commercial teams, to drive adoption and growth of our products among hotels and other supply partners
Craft compelling, value-driven messaging that can be leveraged by cross-functional teams to drive successful campaigns and customer experiences
Lead clear, informative discussions that secure buy-in and alignment from leadership
Ensure Commercial and Marketing team readiness, partnering with Sales Enablement and other knowledge management and training teams, to develop materials and manage ongoing updates
Create pitch decks and demos with compelling stories for commercial teams to engage partners
Who you are:
5+ years of experience working as a Product Marketer in a complex global organization, preferably in the B2B enterprise technology space
Adept at authoring and implementing outstanding insights plans and impactful go-to-market strategies that include positioning, messaging, and customer segmentation
Demonstrated ability to understand market and customer needs and leveraging that to influence product strategy and roadmap
Master storyteller who knows how to craft messaging that clearly communicates value to the audience
Executive presence with the ability to influence stakeholders at all levels of a complex organization
Commercial-minded and skilled at driving growth through a variety of approaches, including account-based marketing
Curious mindset and ability to navigate uncertainty exceptionally well, relying on data and insights to make decisions and pushing boundaries to strive for excellence
Highly collaborative and enthusiastic about fostering unity among teams, steering toward accountability, visibility and clarity in everything we do
Proficiently manages a multitude of intricate decisions concurrently, spanning diverse teams, time zones, and cultural contexts
Why join us?
Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them the tools to do so.
The total cash range for this position in Seattle is $110,500 to $155,000. Employees in this role have the potential to increase their pay up to $177,000, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.The total cash range for this position in Austin is $110,500.00 to $155,000.00. Employees in this role have the potential to increase their pay up to $177,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
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Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.