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Senior Brand Planner

Expedia

Expedia

This job is no longer accepting applications

See open jobs at Expedia.
Multiple locations
Posted on Tuesday, November 28, 2023

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Senior Brand Planner

Ready to join a brand planning team leading some of the world's most recognized travel brands? In this role, you’ll be part of a passionate team pushing to improve the experience for all travelers, everywhere. We’re looking for people to set the strategy for communications and inspire teams to develop ground-breaking creative thinking that drives the brands and businesses forward.

In this role, you will play a critical role in brand planning for some of the world's most recognized travel brands and be part of a world-class team pushing to make better experiences for travelers everywhere. You will help position our brands in the minds of travelers, make strategic choices about what should be communicated and bring clarity and inspiration to creative and cross-functional teams through focused briefs.

What you’ll do:

  • Identify the motivations behind traveler decisions in priority markets around the world

  • Assess opportunities or challenges for our brands that result from changing conditions in the category or the world at large

  • Position our brands to be distinct and meaningful in the minds of travelers

  • With input from cross-functional partners, identify the elements of our businesses and products that best support each brand’s positioning

  • Develop a clear POV for each brand that informs its tone

  • Bring clarity and inspiration to creative teams and other partners within the company through succinct briefs

  • Work in partnership with creative teams internally and externally to shape the creative work

Who you are:

  • 4-6 years in creatively led organizations focused on advertising

  • An ability to identify insights in research that can reframe how people understand a problem

  • An ability to think laterally in solving communications problems

  • A mastery of distilling and organizing information into succinct ideas and presentations

  • An understanding of marketing fundamentals and brand frameworks

  • A love of crafting strong arguments and defending strategic choices

  • Have an ability to nurture and guide the development of creative ideas

#LI-DP1

About Expedia Group

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.

This job is no longer accepting applications

See open jobs at Expedia.