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Senior Product Marketing Manager

Expedia

Expedia

Marketing & Communications, Product
Multiple locations
Posted on Saturday, November 25, 2023

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Senior Product Marketing Manager

At Expedia Group, we power the travel industry and connect travel professionals like Hotels, Airlines, and Car Rental partners with high-value travelers. Our global ecosystem supports the distribution needs of over 2.9 million properties, 500+ airline partners, 150 car rental companies, and more – from increasing their reach and their revenue to simplifying their operations. Through a broad range of products and solutions, we provide scale and visibility, high quality bookings and continuous innovation, allowing them to easily reach their business goals and focus on what matters most.

Ready for a challenge? Join a team of product marketing professionals and help us connect our advertising partners with our travelers! Our Media Solutions Product Marketing team is looking for a motivated, hardworking Senior Product Marketing Manager who understands the power of outstanding go-to-market plans and cares deeply about the customer experience.

The Senior Product Marketing Manager is responsible for meeting and exceeding business objectives for a portfolio of products, ultimately helping advertising partners reach their business objectives and connect with our beloved travelers through advertising and sponsorship. Critical to the success of the role is the ability to develop a deep understanding of Expedia Group’s audiences and our business and product strategies, and to work closely with cross-functional teams to influence and optimize our roadmap and launch plans.

What you'll do:

  • Develop and lead go-to-market strategies, product positioning and messaging, product launch materials, and marketing briefs for new digital advertising products within the Media Solutions portfolio

  • Gather market, customer, and competitive insights through partnerships with teams like UX research, product management, and sales

  • Champion advertiser needs within cross-functional groups to influence product roadmaps, business strategies, and partner engagement models

  • Ensure Account Management readiness by developing marketing materials and partnering with the Sales Enablement, Knowledge Management, and Training teams

Who you are:

  • You are a Senior Product Marketing Manager seeking a new place to employ your 8+ years in product marketing, product management, portfolio and/or audience marketing experience, in a complex global organization, preferably in B2B technology.

  • Ready to share and implement validated practices on day one, including a demonstrated ability to author and implement outstanding insights plans, positioning, messaging, segmentation, and strategic, impactful go-to-market and adoption plans

  • A natural storyteller able to craft compelling narratives and benefits-based positioning for a portfolio of products

  • Analytical in nature and regularly leverage data in your decision making processes

  • Highly functioning within ambiguity thanks to your unbridled curiosity and passion for unraveling complexity

  • Willing to learn and eager to partner, always ensuring you bring your peers along the journey

  • Capable of handling numerous, complex decisions simultaneously, across multiple teams, time zones, and cultures


#LI-LS1

The total cash range for this position in Austin is $146,000 to $204,500. Employees in this role have the potential to increase their pay up to $233,500, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

The total cash range for this position in Seattle is $146,000.00 to $204,500.00. Employees in this role have the potential to increase their pay up to $233,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.

About Expedia Group

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.