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SEO Content Marketing Specialist

eDreams ODIGEO

eDreams ODIGEO

Marketing & Communications
Barcelona, Spain
Posted on Saturday, May 18, 2024

SEO Content Marketing Specialist - (Hybrid)

As you contemplate your future, you might be asking yourself, what's the next step? Start your journey with us!

We're seeking an experienced SEO Content Marketing Specialist to join our SEO team within Marketing in Barcelona (hybrid) to support implementing our content strategy. The ideal candidate will have experience in planning and producing content campaigns across different platforms through creative and data-driven approaches that support the growth of the organic business. If you're ready to soar, we're ready to take you there.

Why eDreams ODIGEO

Join the world's leading travel subscription platform and one of the largest e-commerce businesses in Europe.

20 million customers – 44 markets – 5 brands – 5.4M members in Prime
16.2 million bookings FY23 - More than 50,000 bookings per day - 100 million daily user searches
1400 employees – More than 50 different nationalities - 99% permanent contracts - 36.3 average age

We're a leading travel tech company, revolutionising the travel booking experience through our consumer insight, innovative technology, market leadership, and Prime, the world's first travel subscription program.

What you will do:
The Role's Key Responsibilities and Tasks

As an eDOer, you will have clear objectives, great challenges and a clear overview of how your work contributes to the global company project and its customers. As a SEO Content Marketing Specialist in the SEO Department you will be in charge of:

  • Support the definition of the Content Marketing strategy and roadmap that delivers world-class content messaging and drives growth on the organic channels.
  • Executes the cross-channel content marketing strategy in multiple markets and languages.
  • Produce, maintain, review and update content materials, ensuring that they meet high quality standards (user-focused, relevant, well-written, etc.) and are optimized and aligned with our SEO and link building strategies, driving growth.

  • Collaborate with the internal creative team as well as external creative agencies to ensure creatives do align to the requirements from publishers;
  • Execute keyword research and define a keyword universe that aligns with audience needs, business priorities and inbound traffic goals, collaborating with other internal and external teams, as needed.
  • Collaborate with other teams (Brand, PR, Social, CRM, etc.) in the creation and execution of campaigns to ensure alignment and leverage the expertise of other teams.
  • Manage projects with external providers, from sending briefs, requests and evaluating providers, to monitoring the quality of the deliverables and timelines.
  • Collect KPIs and analyze the performance of the different initiatives.
  • Understand the competitive landscape and general trends in the sector.

What you need to succeed:
Good to have

Bring your unique perspective, speak up, and offer disruptive solutions. You'll have the opportunity to learn and grow while making a real impact on our team. Here's what you need to succeed:

  • 5 years experience in digital marketing roles, working on large scale B2C organizations
  • Minimum 3 years direct experience in Content Marketing roles with a proven track of implementing successful cross-platform campaigns driving company growth
  • Experience in travel accommodation sector is highly valued
  • Bachelor’s degree preferably related to Digital Marketing and Communication, or Journalism
  • Fluent in English and French (written and spoken). Also a proficient level of another EU language is highly valued (German, Italian, Portuguese).
  • High quality content creation skills and demonstrable experience is required
  • Good understanding of digital marketing practices and metrics, especially SEO
  • Good understanding of web analytics tools
  • Experience working with external providers is valued
  • Excellent presentation skills across different levels in the organization
  • Highly organized and detail-oriented
  • Team player, proactive, motivated, curious, determined can-do attitude

What’s in it for you?

The best talent deserves the best benefits

At eDO, we want you to be a part of our success story and great culture.

Here's what we offer:

  • A rewarding Compensation package! 💥 Prime Plus membership, competitive salary and benefits package, including flexible benefits, performance-based bonuses, birthday day off, discounts and partnerships, relocation support and the possibility of choosing your equipment and, even better, keeping it for free after 3 years.
  • Continuous learning to fuel your growth and explore new horizons! 📚 Learn and grow with free Coursera access, soft skills workshops, tech training, leadership development, and more. Plus, enjoy a great onboarding program.
  • Grow opportunities to empower your career, and unleash your potential! 🚀 Personalised career paths and the eVOLVE Program will help you discover, grow, and thrive. Internal mobility opportunities let you pursue horizontal career changes and promotions.
  • Your Well-being is our priority. Embrace Freedom and Flexibility! 💙 At eDO, we value flexibility, employee care, and transparency. We offer a hybrid home-office model focused on outcome, not time-in-seat. You'll be able to find the right work-personal life balance that suits you best.
  • Work hard, party hard! We believe in having fun and connecting with colleagues! 🎉 Join eDO for after-work events, padel tournaments, parties, and more. Create communities based on your passions, like sports and music. Come to work as you are, with no dress code, and enjoy free fruit, coffee, and tea at our offices.
  • Enjoy a dynamic and healthy environment! 💫 Be innovative, take risks, and share your ideas. Our diverse and open-minded teams support high performance, learning, and growth. You'll work in an Agile mindset environment with recognition at our core.

Wanna take a peek into what it's like to work at eDO? Follow us on LinkedIn and discover more about life at eDO!

If you are ready for a career opportunity with unmatched benefits, continuous learning, and a supportive work-life balance, look no further! Take your career to new destinations by applying now and help our diverse, inclusive, and passionate team shape the future of travel.
Apply now!

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. Our people are the key to our success. Each one of them is unique in their own way and the respect for their uniqueness is and will always be a passion and motivation.