Director of Digital Marketing

About Us
Cruise Direct has helped over 500,000 clients and welcomed more than 33 million visitors in our 15+ years of serving global travelers. As an Inc. 5000 award-winning online travel company, we specialize in making vacation planning frictionless, fun, and unforgettable. From bucket list adventures to last-minute getaways, we power dream vacations daily. We are building the future of online cruise booking—and looking for a relentless, results-obsessed digital marketing leader to help us win.

About the Role
The Director of Digital Marketing is a strategic yet scrappy executor who can scale campaigns, pitch new ideas, and lead a high-performing team. This role isn’t for spectators. We are looking for someone with the drive of an elite athlete, the creativity of an entrepreneur, and the precision of a data analyst. They oversee multi-channel marketing efforts, optimize every step of the funnel, and help shape the future of our brand. They are a builder—of campaigns, systems, teams, and momentum. If you thrive in a fast-paced, high-growth environment and know how to pitch, persuade, negotiate, and win, this is your seat.

Key Responsibilities

• Own and execute the digital marketing strategy aligned to business goals
• Oversee paid media, SEO, social, affiliate, email, and emerging channels
• Lead and grow a small, focused team of in-house marketers and agencies
• Design a data-driven, customer-first marketing engine to maximize ROI
• Build and optimize campaigns in Google Ads, Meta, TikTok, and others
• Collaborate with product, design, and engineering to enhance user experience and conversion
• Innovate relentlessly: test, iterate, and launch creative campaigns and tools
• Drive strategic partnerships with travel brands, influencers, and affiliates
• Analyze performance across channels, delivering insights and forecasts
• Negotiate media buys, contracts, and vendor terms with confidence
• Foster a high-performance culture focused on ownership, learning, and results

About You

• Preferred location: Florida (Eastern Time Zone)
• Open to: Hybrid/remote roles with travel
• Experience: 5+ years leading digital marketing in fast-paced environment
• Expertise: Proven success in performance marketing, including SEM, paid social, email, and SEO
• Industry background: Strong experience in the travel, preferably cruise
• Communication skills: Demonstrated ability to pitch ideas, present strategy, and close opportunities
• Track record: History of winning—whether in sports, sales, or scaling startups
• Leadership: Confident decision-maker who thrives under pressure and leads with clarity
• Collaboration: Great communicator and negotiator who knows how to rally stakeholders
  
• Technical skills: Hands-on experience with GA4, HubSpot, paid media platforms, and CRO tools
• Innovation: Familiar with integrating AI tools into marketing workflows
• Bonus: HTML/CSS knowledge and creative skills (Photoshop, Canva)

You’ll Fit Right In If You…

• Are an idea machine and a finisher
• Know how to sell, not just market
• Build “A teams” and develop talent
• Embrace innovation, experimentation, and constant learning
• Compete with heart—and play to win