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Senior Director FP&A, Marketing

Booking.com

Booking.com

Marketing & Communications, Sales & Business Development
Amsterdam, Netherlands
Posted on Thursday, June 6, 2024

Job Description

ABOUT BOOKING.COM

Established in 1996 in Amsterdam, Booking.com has grown from a small Dutch start-up to one of the largest ecommerce companies in the world. Booking.com is the largest business within Booking Holdings (NASDAQ: BKNG) and accounts for the vast majority of Booking Holdings’ total revenue. Booking Holdings is a leading Fortune 500 e-commerce conglomerate with a market cap of roughly $75 billion (2022). Booking.com currently employs approximately 10,000 employees in 120+ offices in 70 countries worldwide.

With a mission to make it easier for everyone to experience the world, Booking.com invests in digital technology that helps take the friction out of travel. Booking.com connects travelers with the world’s largest selection of incredible places to stay, including everything from apartments, vacation homes, and family-run B&Bs to 5-star luxury resorts and even tree houses. The Booking.com website and mobile apps are available in over 40 languages, offer more than 28,984,513 total reported listings, and cover 142,259 destinations in 229 countries worldwide. Each day, more than 1,550,000 room nights are reserved on its platform. So whether travelling for business or leisure, customers can instantly book their ideal accommodation quickly and easily, without booking fees and backed up by its promise to price match. Via the customer experience team, customers can reach Booking.com 24/7 for assistance and support in over 40 languages, any time of the day or night.

ABOUT THE POSITION OF SENIOR DIRECTOR FP&A

The purpose of FP&A is to provide ‘Decision Making Insights’ to the right person at the right time - whether this be for big strategic decisions via business cases or tactical day-to-day steering through performance reporting & transparency. FP&A’s stakeholders are Director level above with Operational Support being handled with embedded teams throughout the organization.

This role leads a team of Business Partners focusing on one or multiple business units. By ensuring transparency of performance metrics the team will help steer the Business Unit on both tactical day-to-day matters;

  • Support strategy making by providing deep scenario analysis/modeling and translating the strategy into a tangible Business Plan;
  • Provide in-depth business insights by forward-looking analysis, and by translating variances in financial and non-financial KPIs and driving any needed course correction;
  • Initiate and lead FP&A process improvement projects to drive our FP&A vision and engage in E2E cross functional excellence initiatives or company must do/priorities;
  • Responsible for ensuring documentation, SOX compliance, and controls under FP&A scope and compliance to company policies and standards;
  • Develop a world-class team that achieves quarterly and annual goals, display the core competencies for success in Finance/ FP&A and actively engage in self-development that improves the overall team proficiency.

The Senior Director FP&A, Marketing is a key member of Booking.com Marketing leadership and actively participates in the company execution of strategic and financial ambitions. Success in this position requires focus and discipline towards value creation and optimization of spend along with return on investments, proposals for additional investments when available funding or trade off decisions when course corrections are needed. Requires building a strong partnership with all commercial disciplines when balancing and evaluating cross discipline investment options. These relationships must be built on the organization values and mindset (customer centricity, learner, protagonist), including respect, integrity, cooperation, teamwork and professionalism.

SCOPE AND RESPONSIBILITIES

  • Provide financial analysis, forecasting and budgeting & strategic support to the General Managers/SVP for their global scope of business activities;
  • Prepare & consolidate financial statements in scope of role, with relevant trade performance, metrics, including ROI & customer acquisition costs trends, by Channel, Customer and Product profitability (with compare to plan and prior years);
  • Improve financial planning and analytics to drive increased efficiency of marketing spend across the various verticals, channels and geographies. This implies standardization of measurement, definition and application of a common ROI framework (short term and long term with a proven model on customer lifetime valuation) and incorporating relevant variable costs;
  • Oversight of revenue and related non financial metrics for the brand, enhance predictive algorithms on non financial metrics and revenue projections;
  • Build a best in class FP&A team, highly engaged and empowered working seamlessly across our locations, manages proactively succession plans, while coaching and encouraging talent development of the global FP&A team (and direct reports);
  • Oversees a direct team located in the UK and NL. Channel marketing team, strategic partnership team, and close collaboration with business control organization resources focusing on marketing OPEX (brand and FTE);
  • He or she works closely with Corporate Performance and BPO-Transformations pillar Leads and their teams across NL and UK to create an FP&A organization fit for the future. This implies one way of working, aligned objectives and deliverables to uplift our process, tooling and data capabilities for all of our business units;
  • Work with your department(s) to prepare targets underpinning, budgets and consolidate them into one overall yearly/quarterly targets/budget;
  • Create, update, and maintain financial models and detailed forecasts of the departments/units year/3-year plan;
  • Examine and evaluate the cost-efficiency of the function, and how to contribute to margin optimization, on a direct basis but also with various anchoring contributions across all product verticals;
  • Prepare internal reports for executive leadership and supporting their decision making to ensure they are the best use of the company’s working capital, by looking at return on investment (ROI) and comparisons with other scenarios that utilize our cash;
  • Compare historical results against budgets and forecasts, and performing variance analysis to explain differences in performance and make improvements going forward with regards to its operating model and partner distribution strategy;
  • Improve and ensure data governance/integrity on key metrics;
  • Prepare internal reports for executive leadership and supporting their decision making;
  • Determine which distribution product/channels combination in which regions generate the biggest "net contribution” and roadmap for continuous optimization opportunities;
  • Collaborate with FP&A colleagues on company wide financial models and detailed forecasts of the company’s year/3 year plan.

IDEAL EXPERIENCE & SKILLS

  • Finance Leader with broad management experience across several functional areas or businesses, or concentrated knowledge of a particular discipline;
  • Master degree or equivalent;
  • 12+ years of relevant working experience;
  • Strong managerial skills with the ability to lead a team that is dealing with tough stakeholders, tight deadlines, and big impact projects;
  • Excellent corporate agility to collaborate and build relationships at all levels of the organization;
  • Ability to drive change and adapt quickly in an agile environment;
  • Thorough knowledge of how Booking.com operates and where it is moving;
  • Proven ability to marry financial constructs with business knowledge and work effectively with business, partners, as well as with general management and functional teams;
  • Clear communication, stakeholder,- change management and influencing skills;
  • Capable of managing different level of stakeholders and working under time constraints;
  • Result driven, active team player and customer focused;
  • Change driven, proactive and strong focus on improvements;
  • Marketing experience in tech environment;
  • MBA - or CMA/CPA.

Pre-Employment Screening:

If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.