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PPC Specialist

Booking.com

Booking.com

Cambridge, UK
Posted on Tuesday, February 13, 2024

Job Description

At Booking.com, we make it easier for everyone to experience the world. We began by taking hotel bookings online over 20 years ago and we’ve been shaping the travel industry ever since. Today, we’re building a platform that connects all parts of the trip – from accommodation to transport, tickets, tours and more.

The Junior Specialist PPC supports Booking.com’s business growth through paid search marketing to help achieve ambitious performance targets for transaction growth globally , whilst maintaining Return on Investment (ROI) targets . This role will assist in managing the implementation of Booking.com’s paid search strategy. This will involve managing the performance of existing campaigns and relationships, as well as analysis of trends. This role will help increase the visibility of the Booking.com brand online and co-ordinate successful PPC campaigns., and will The Junior Specialist will integrate significantly with the rest of the PPC team.

What you’ll be doing:

  • Supporting the PPC team in building, developing and maintaining search engine marketing campaigns across a wide range of search engines (Google, Bing, Yandex, Baidu);
  • Assisting more senior team members in execution of more complex projects;
  • End to end ownership and execution of simple projects related to our PPC campaigns;
  • Possible ownership, with assistance, of smaller search engines like Naver or Baidu.

What you’ll bring:

  • 1-2 years experience in digital marketing, PPC preferred
  • Enjoy using data to make decisions and process strong quantitative and analytical skills
  • Results & delivery focused
  • A good understanding of online/search marketing techniques
  • Good communication skills
  • Advanced Excel

It would be great if you have:

  • SQL querying

In return, we’ll provide:

  • Working in Cambridge, the city of academic knowledge and punting.
  • Training, regular opportunities to travel and attend global conferences,
    Discount on Booking.com accommodations with the “Booking Deal” including other perks and benefits;
  • Company-sponsored social activities to help our employees become integrated with each other and our culture.
  • Diverse, unique colleagues from every corner of the world.

Booking.com is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strive to move well beyond traditional equal opportunity and work to create an environment that allows everyone to thrive.

Pre-Employment Screening:

If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.