Marketing Manager Spanish LATAM
Airalo
Marketing & Communications
Mexico
Posted on Jun 5, 2025
About Airalo
Alo! Airalo is the world’s first eSIM store that helps people connect in over 200+ countries and regions across the globe. We are building the next digital service that revolutionizes the telecom industry. We are a travel-tech company and an equal-opportunity environment that values and executes diversity, inclusion, and equity. Our team is spread across 50+ countries and six continents. What glues us together is our commitment to changing the way you connect.
About you
We hope that you care deeply about the quality of your work, the intrinsic worth of tasks, and the success of your team. You are self-disciplined and do not require micromanagement in terms of your skillset and work ethic. You do your best to flourish as an individual every day while working hard to foster a collaborative team environment. You believe in the importance of being — and staying — authentic, honest, positive, and kind. You are a good interlocutor with clear and concise communication. You are able to manage multiple projects, have an analytical mind, pay keen attention to detail, and love to get your hands dirty. You are cognizant, tolerant, and welcoming of vulnerabilities and cultural differences.
About the Role
Position: Full-time / Employee
Location: Remote-first
Benefits: Health Insurance, work-from-anywhere stipend, annual wellness & learning credits, annual all-expenses-paid company retreat in a gorgeous destination & other benefits
We are looking for a Growth Manager Spanish LATAM to lead and execute Airalo’s regional campaign marketing strategy. This role is critical in driving customer acquisition and brand growth across Latin America through impactful storytelling, data driven content, and fully integrated 360° marketing campaigns. You will be in charge of yearly campaign planning, execution and measurement across all marketing channels, content, social media, influencer, PR, and performance marketing teams.
Responsibilities include but aren't limited to:
- Develop and execute the LATAM go to market strategies aligned with business goals, regional insights, and funnel stage priorities (awareness to conversion).
- Plan and manage and measure 360 multi channel marketing campaigns in collaboration with regional and global teams (brand, content, performance, PR, influencer, product marketing).
- Own and optimize content across multiple channels: landing pages, blog, social media, app stores, email, push, influencer scripts, video, and paid ads.
- Ensure content is localized effectively to improve organic visibility and trafficeDrive brand storytelling that resonates with LATAM audiences while remaining consistent with Airalo’s global brand voice.
- Collaborate with external/internal writers, creators, agencies, and internal teams to scale content production and local relevance.
- Lead content briefs, calendars, and creative reviews to ensure timely and high impact campaigns delivery.
- Analyze content performance and funnel impact, using data to guide decisions and iterate on strategy.
- Ensure budget efficiency and maximize revenue opportunities across marketing spend.
Must haves
- 4+ years of experience in full stack marketing strategy, content marketing, preferably in tech, travel, or mobile first companies.
- Proven experience creating and managing full funnel content across owned, earned, and paid channels.
- Demonstrated ability to plan and lead 360° regional campaigns, including creative direction and cross-functional collaboration.
- Exceptional storytelling and copywriting skills, with the ability to adapt tone and messaging to different platforms and audiences.
- General understanding of SEO, marketing analytics and performance tracking tools
- Experience managing content teams, freelancers, and/or agencies.
- Native level Spanish, with strong English proficiency.
- Deep understanding of LATAM markets, consumer behavior, and cultural nuances.
- Comfortable in a fast paced, growth driven, remote-first environment.
We sincerely thank all applicants in advance for submitting their interest in this opportunity. Airalo is an equal opportunity employer and values diversity, equity & inclusion. We do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to providing reasonable accommodations upon request for individuals with disabilities throughout our job interview process.