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Senior Paid Search Specialist, User Experience



Marketing & Communications, Design
Posted on Friday, June 21, 2024
About Airalo
Alo! Airalo is the world’s first eSIM store that helps people connect in over 200+ countries and regions across the globe. We are building the next digital service that revolutionizes the telecom industry. We are a travel-tech company and an equal-opportunity environment that values and executes diversity, inclusion, and equity. Our team is spread across 50+ countries and six continents. What glues us together is our commitment to changing the way you connect.
About you
We hope that you care deeply about the quality of your work, the intrinsic worth of tasks, and the success of your team. You are self-disciplined and do not require micromanagement in terms of your skillset and work ethic. You do your best to flourish as an individual every day while working hard to foster a collaborative team environment. You believe in the importance of being — and staying — authentic, honest, positive, and kind. You are a good interlocutor with clear and concise communication. You are able to manage multiple projects, have an analytical mind, pay keen attention to detail, and love to get your hands dirty. You are cognizant, tolerant, and welcoming of vulnerabilities and cultural differences.
About the Role
Position: Full-time / Employee
Location: Remote-first
Benefits: Health Insurance, work-from-anywhere stipend, annual wellness & learning credits, annual all-expenses-paid company retreat in a gorgeous destination & other benefits
As a Senior Paid Search Specialist, User Experience, you'll steer search strategy, centralize processes, and own growth tools, data, and reporting infrastructure supporting mobile and web search acquisition strategies across diverse regions on paid search channels.
Reporting to the Growth Director, User Experience, you'll lead an outcome-driven approach to app and web marketing, ensuring our paid acquisition efforts on search platforms are top-notch. With a high bar for quality, you'll emphasize attention to detail and employ experimentation frameworks to set up and optimize campaigns effectively. Support to regional counterparts will be provided through sharing best practices, learnings, and mentorship, fostering a culture of shared learning.

Responsibilities include but are not limited to:

  • Developing and executing mobile app and web acquisition campaigns across various search marketing channels.
  • Continuously supporting regions in testing and experimenting on acquisition campaigns to drive cost-effective user growth, meeting KPIs such as CAC, ROAS, CPS, CPP, LTV, AOV, and payback periods.
  • Owning the data and reporting infrastructure, analyzing user acquisition and engagement data to inform strategy, and being the go-to resource for data-related queries.
  • Collaborating cross-functionally with product, engineering, and brand teams to identify levers for improvement and opportunities to enhance ROI.
  • Conducting market and competitor research to identify innovation opportunities supporting growth targets.
  • Staying up-to-date with industry trends, especially in travel, and best practices in mobile app acquisition.


  • 7+ years of experience managing mobile app acquisition campaigns at scale in performance-driven, competitive verticals, with deep MarTech/MarOps experience.
  • Deep hands-on expertise in Search channels (Google Search, Display, Video, Discovery, Performance Max, etc.).
  • Strong analytical skills and MarTech expertise across various analytics and MMP tools (e.g., Google Analytics, Google Tag Manager, Looker, AppsFlyer, Adjust, etc.).
  • Experience in the digital advertising and mobile space, managing $MM annual ad budgets and maximizing ROI across channel mixes.
  • Fluency in English with impeccable verbal and written communication skills.
  • Superior internal and external communication and cross-functional stakeholder management skills.
  • Good time management with an eye for perfection and a strong operational background.

Good to have:

  • Prior experience in the tech, travel, or telecommunications industry.
  • Ad platform and analytical platform certifications.
  • Working knowledge of other search platforms like Bing, Naver, etc. is a plus.
  • Knowledge of eSIM and GSMA-related technologies and services.
If you are interested in this position, please apply via the link.
We sincerely thank all applicants in advance for submitting their interest in this opportunity with Airalo.