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Content Specialist, Germany & Austria

Airalo

Airalo

Germany
Posted on Thursday, June 20, 2024
About Airalo
Alo! Airalo is the world’s first eSIM store that helps people connect in over 200+ countries and regions across the globe. We are building the next digital service that revolutionizes the telecom industry. We are a travel-tech company and an equal-opportunity environment that values and executes diversity, inclusion, and equity. Our team is spread across 50+ countries and six continents. What glues us together is our commitment to changing the way you connect.
About you
We hope that you care deeply about the quality of your work, the intrinsic worth of tasks, and the success of your team. You are self-disciplined and do not require micromanagement in terms of your skillset and work ethic. You do your best to flourish as an individual every day while working hard to foster a collaborative team environment. You believe in the importance of being — and staying — authentic, honest, positive, and kind. You are a good interlocutor with clear and concise communication. You are able to manage multiple projects, have an analytical mind, pay keen attention to detail, and love to get your hands dirty. You are cognizant, tolerant, and welcoming of vulnerabilities and cultural differences.
About the Role
Position: Full-time / Employee
Location:
Remote-first
Benefits:
Health Insurance, work-from-anywhere stipend, annual wellness & learning credits, annual all-expenses-paid company retreat in a gorgeous destination & other benefits.
As a Content Specialist, Germany & Austria at Airalo, you will work closely with the rest of the European and Global team to apply the best practices around content production, SEO, PR and ASO. The role will be responsible for developing and monitoring different content channels using analytic tracking tools and performing strategies to identify opportunities where Airalo can increase brand awareness/conversion rates and improve organic visibility in those channels.
You will be owning and leading the entire content processes for the German and Austrian markets from the creative stage to running all tests and reporting on results to stakeholders.

Responsibilities include but are not limited to:

  • Working directly with the Growth Director Europe to develop content strategies aligned with Airalo's short-term and long-term country targets
  • Developing an editorial calendar together with the German Social media and Influencer Specialist and with the support of the Global team members
  • Creating and publishing engaging content for your market, including: email marketing, paid advertising assets, video marketing scripts, educational content, PR, App store listings, blog, podcasts etc
  • Optimizing the content according to SEO and ASO best practices for the German market
  • Using content management systems to analyze website traffic and user engagement metrics and reporting results back to the European team
  • Staying up-to-date with developments and generating new ideas, including the use of multimedia to produce rich content

Must-haves:

  • 3+ years of experience in Content, SEO, PR and ASO, preferably in a startup/scaleup international context
  • Excellent knowledge of the German and Austrian market
  • Strong understanding of SEO and keyword research
  • Experience with ASO: knowledge of app store algorithms, optimization methods and effective strategies for growing app installs including campaign measurement and attribution
  • A balanced mix of creativity (content creation) and analytical skills (reporting results) with the ability to spot patterns and trends using the latest app analytics tools
  • Experience in creating multimedia content, including blog, press releases, social and video production
  • Experience with analytics tools and/or other market research tools, e.g. SEMrush, Ahrefs
  • Fluency in English and German, with impeccable verbal and written communication skills

Nice to have:

  • Experience targeting a large B2C and B2B2C audience, even better if in the travel industry
  • Understanding of UX copywriting and technical content
  • Knowledge of eSIM and GSMA-related technologies and services